Global Set-Top Box Market
The pay TV market experienced steady growth owing to a notable shift in consumer viewing patterns to self-consumption models that facilitate viewing content at any time, on any device on the go. This market insight provides estimates for the global set-top box (STB) market that is segmented into four applications, namely, cable, Internet Protocol television (IPTV), satellite, and digital terrestrial transmission (DTT).
Overall, the market saw a high demand for hybrid boxes as the growing interest in over-the-top (OTT) services prompted a roll out of competitive business models to prevent churn-prone customers from switching to pure OTT models.
An ongoing analog switch-off in several emerging economies, refresh cycles in North America and some parts of Europe, and upgrades to advanced functionality with a richer user interface for quick search and discovery of content are driving growth of the global STB market.
About this report
The market insight provides unit shipment forecasts, segmentations by application and region, and market share analysis for the global set-top box market. The market is divided into four application segments—cable, Internet Protocol television (IPTV), satellite, and digital terrestrial transmission (DTT). The regional forecast covers North America and Latin America (NALA), Europe, the Middle East, and Africa (EMEA), and Asia-Pacific (APAC). Market drivers and restraints are ranked in order of impact. The base year is 2014 and the forecast period is 2015-2020. The study also provides the competitive environment and key market trends.
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