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Global Marketing Process Optimization Solution (MPOS) Market

Global Marketing Process Optimization Solution (MPOS) Market

The need for cross-channel marketing and consistent brand messaging drives the increasing awareness of marketing process optimization solutions (MPOS) that help streamline planning, budgeting, collaboration, and asset management-related activities.

MPOS also brings in cost savings and improves productivity, efficiency, and internal collration. The opportunity cost of not automating marketing processes with MPOS has become more evident over the last 􂀀 years as the number of marketing channels continues to increase and more emphasis is placed on data-driven marketing. Marketing organizations have become revenue generators instead of cost centers.

However, the value proposition of MPOS remains largely unclear and the solution continues to be highly modular. The market has witnessed limited success in trying to justify a consolidated business case for an end-to-end MPOS capability set. Vendors will have to aggressively evangelize the ROI on their complete solution to establish the relevant thought leadership of a holistic optimization solution.

As companies look at making investments in digital marketing tools, confusion still persists about MPOS and marketing automation software (MAS). MPOS primarily helps improve internal marketing processes whereas MAS is used to streamline lead generation and management activities. Traditionally, MPOS is focused on the enterprise segment whereas MAS has a higher penetration in the SMB segment.

About this report

The global marketing process optimization solution (MPOS) market demonstrated high growth momentum in 2014. This study discusses 2 end-user segments: B2C and B2C. The regional forecast spans North America, Latin America, Europe, the Middle East, and Africa, and Asia-Pacific. Market drivers and restraints are ranked in order of impact. The study also provides global and regional revenue forecasts, vertical analyses, and competitive landscape. It outlines distribution channels and market demand. The base year is 2014 and the study period extends from 2014 to 2020. The study also covers technology and general market trends along with predictions and recommendations for industry growth.


  • Executive Summary
    • Key Findings
    • Executive Summary-Market Engineering Measurements
    • Executive Summary-CEO's Perspective
  • Market Overview
    • MPOS Terminology
    • MPOS-Core Functions
    • MPOS-Functional Workflow
    • MPOS-Definitions
    • Market Overview-Definitions
    • Market Overview-Regions Covered
    • Market Overview-Definitions of Verticals
    • Market Overview-Key Questions This Study Will Answer
  • External Challenges: Drivers and Restraints-Total MPOS Market
    • Drivers-Impact and Duration
    • Drivers Explained
    • Restraints-Impact and Duration
    • Restraints Explained
  • Forecast and Trends-Total MPOS Market
    • Forecast Assumptions
    • Total MPOS Market-Revenue Forecast
      • Table Total MPOS Market: Revenue Forecast, Global, 2014-2020 CAGR (2014-2020) = 18.2%
    • Revenue Forecast Discussion
    • Total MPOS Market-Percent Revenue Forecast by Region
      • Table Total MPOS Market: Percent Revenue Forecast by Region, Global, 2014-2020
    • Total MPOS Market-Revenue Forecast by Region
      • Table Total MPOS Market: Revenue Forecast by Region, Global, 2014-2020
    • Regional Revenue Forecast Discussion
  • Pricing Analysis and Distribution Channels-Total MPOS Market
    • Pricing Analysis
    • Pricing Analysis Discussion
    • Market Distribution Channels
    • Market Distribution Channels Discussion
  • Vertical Analysis-Total MPOS Market
    • Total MPOS Market-Percent Revenue by Vertical
    • Percent Revenue Discussion by Key Verticals
  • Market Share and Competitive Analysis-Total MPOS Market
    • Competitive Analysis-Market Share
    • Competitive Landscape
    • Competitive Factors and Assessment
    • Competitive Environment
    • SWOT Analysis
    • Noteworthy M&As
    • Vendor Product Mapping
  • B2C Segment Analysis
    • B2C Segment-Key Findings
    • B2C Segment-Market Engineering Measurements
      • Table B2C Segment: Market Engineering Measurements, Global, 2014
    • B2C Segment-Revenue Forecast
      • Table B2C Segment: Revenue Forecast, Global, 2014-2020
    • B2C Segment-Percent Revenue Forecast by Region
      • Table B2C Segment: Percent Revenue Forecast by Region, Global, 2014-2020
    • Revenue Forecast Discussion
    • B2C Segment-Market Share
    • B2C Segment-Competitive Environment
  • B2B Segment Analysis
    • B2B Segment-Key Findings
    • B2B Segment-Market Engineering Measurements
      • Table B2B Segment: Market Engineering Measurements, Global, 2014
    • B2B Segment-Revenue Forecast
      • Table B2B Segment: Revenue Forecast, Global, 2014-2020
    • B2B Segment-Percent Revenue Forecast by Region
      • Table B2B Segment: Percent Revenue Forecast by Region, Global, 2014-2020
    • Revenue Forecast Discussion
    • B2B Segment-Market Share
    • B2B Segment-Competitive Environment
  • Technology Trends-Total MPOS Market
    • Technology Trends
    • Most Common End-user Pain Points
  • Hot Company Watchlist
    • BrandSystems
  • The Last Word
    • The Last Word-Predictions
    • The Last Word-Recommendations
  • Appendix
    • Market Engineering Methodology
    • Market Engineering Measurements
      • Table Total MPOS Market: Market Engineering Measurements, Global, 2014
    • Additional Sources of Information
    • Partial List of Companies Interviewed

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