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Global Online Video Platforms Market, Forecast to 2023

Global Online Video Platforms Market, Forecast to 2023

Frost & Sullivan defines an online video platform (OVP) as a fee-based software-as-a service (SaaS) online content solution that enables video content owners to ingest, transcode, store, manage, protect, publish, syndicate, track, and monetize online video. While video continues to form the center of this formal definition, this process also includes audio, metadata, streaming, analytics, and much more. OVPs play a very critical role in delivering online video content to the world. They enable media and entertainment companies including broadcasters, MSOs, publishers, and all types of content owners to publish, protect, manage, and monetize their digital video assets. OVPs also power online properties and Web sites of the world’s largest enterprises, brands, and SMBs alike. From a technology standpoint, OVPs typically provide a one-stop shop for video conversion to any online video format and facilitate the delivery of these video files across multiple platforms and devices. In some cases, OVPs also provide integrated advertising, visitor and QoS analytics, and other key metrics. The transformation of the TV industry and the proliferation of TV Everywhere and Internet video-on-demand services has created a huge demand for OVPs. OVPs help media and entertainment companies to execute on OTT strategies, enabling the ingest, transcode, storage, management, and monetization of their video assets. The use of video at enterprises and educational institutions also continues to grow, driving the OVP deployments. However, the market for online video technologies is crowded and dynamic, and the competition is intense.

Research Scope
This study offers a closer look at the key drivers and restraints affecting the OVP market. It includes growth forecasts by region and segment, technology, and market trends. It also discusses shifts in competitive landscape dynamics. The regions covered in this research service include North America and Latin America (NALA); Europe, the Middle East, and Africa (EMEA); and Asia-Pacific (APAC).

Key Issues Addressed
Is the market growing? How long will it continue to grow, and at what rate?
What factors will drive the growth of this market? What are the challenges that will hold the market back?
Are the existing competitors correctly structured to meet customer needs? How will this market evolve in the future?
What technology trends are shaping the marketplace today?
What segments and regions are most rapidly adopting OVPs? How will this landscape evolve in the future?


  • Executive Summary
    • Key Findings
    • Market Engineering Measurements
    • CEO's Perspective
  • Market Overview
    • Market Overview-OVP Definition
    • Market Overview-Focus of Analysis
    • Market Overview-Segment Definitions
    • Market Overview-Definitions
    • Digital Media Value Chain
    • Market Overview-OVP Role in Digital Media Ecosystem
    • Market Overview-OVP Vendors
    • Market Overview-OVP Customers
    • Key Questions This Study Will Answer
  • Drivers and Restraints-Total OVP Market
    • Market Drivers
    • Drivers Explained
    • Market Restraints
    • Restraints Explained
  • Forecasts and Trends-Total OVP Market
    • Forecast Assumptions
    • Revenue Forecast
      • Table Total OVP Market: Revenue Forecast, Global, 2017-2023
    • Revenue Forecast Discussion
    • Percent Revenue Forecast by Region
      • Table Total OVP Market: Percent Revenue Forecast by Region, Global, 2017 and 2023
    • Revenue Forecast by Region
      • Table Total OVP Market: Revenue Forecast by Region, Global, 2017-2023
    • Regional Market Life Cycle Analysis
  • Technology Trends-Total OVP Market
    • Technology Trends
  • Market Share and Competitive Analysis-Total OVP Market
    • The Evolving OVP Market
    • Competitive Analysis-Market Share
    • Competitive Environment
    • Market Share and Vendor Analysis-Market Leader
    • Market Share & Vendor Analysis-Market Challengers
    • Market Share & Vendor Analysis-Market Contenders
    • Emerging and Receding Participants
  • Growth Opportunities and Companies to Action
    • Growth Opportunity 1-Personalization
    • Growth Opportunity 2-Enterprise Video
    • Growth Opportunity 3-Geographic Footprint
    • Growth Opportunity 4-Live Video
    • Strategic Imperatives for Success and Growth
  • OVP for TVE Segment Breakdown
    • Key Findings
    • Market Engineering Measurements
      • Table TVE Segment: Market Engineering Measurements, Global, 2017
    • Revenue Forecast
      • Table TVE Segment: Revenue Forecast, Global, 2017-2023
    • Revenue Forecast Discussion
  • OVP for OTT and Others Segment Breakdown
    • Key Findings
    • Market Engineering Measurements
      • Table OTT and Others Segment: Market Engineering Measurements, Global, 2017
    • Revenue Forecast
      • Table OTT and Others Segment: Revenue Forecast, Global, 2017-2023
    • Revenue Forecast Discussion
  • NALA Breakdown
    • Revenue Forecast-OVP for TVE Segment
      • Table TVE Segment: Revenue Forecast, NALA, 2017-2023
    • Revenue Forecast-OVP for OTT and Others Segment
      • Table OTT and Others Segment: Revenue Forecast, NALA, 2017-2023
    • Revenue Forecast Discussion
  • EMEA Breakdown
    • EMEA Breakdown-Western Europe
    • EMEA Breakdown-Nordics
    • EMEA Breakdown-Middle East
    • Revenue Forecast-OVP for TVE Segment
      • Table TVE Segment: Revenue Forecast, EMEA, 2017-2023
    • Revenue Forecast-OVP for OTT and Others Segment
      • Table OTT and Others Segment: Revenue Forecast, EMEA, 2017-2023
    • Revenue Forecast Discussion
  • APAC Breakdown
    • Revenue Forecast-OVP for TVE Segment
      • Table TVE Segment: Revenue Forecast, APAC, 2017-2023
    • Revenue Forecast-OVP for OTT and Others Segment
      • Table OTT and Others Segment: Revenue Forecast, APAC, 2017-2023
    • Revenue Forecast Discussion
  • The Last Word
    • The Last Word-Predictions
    • The Last Word-Recommendations
  • Appendix
    • Market Engineering Methodology
    • Market Engineering Measurements
      • Table Total OVP Market: Market Engineering Measurements, Global, 2017
    • Partial List of Companies Interviewed

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