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Global Online Video Advertising Market, Forecast to 2023

Global Online Video Advertising Market, Forecast to 2023

Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly shift programming online, especially through the mobile channel, which is the fastest-growing advertising medium. Dynamic ad insertion (also known as server-side ad insertion)—powered by the cloud—is the way forward for online video advertising as it meets the stringent monetization and user experience demands for live/linear and video on demand (VOD) content. Challenges stem from factors such as rising ad fraud and ad blocking, brand safety concerns, lack of mobile-focused ad creatives, security and data privacy concerns, scalability, and potential regulatory roadblocks.

Research Scope
Market trends
Drivers and restraints
Technical trends
Regional breakouts (North America and Latin America (NALA); Europe, Middle East, and Africa (EMEA); and APAC)
Analysis of global online video advertising market measurements for 2017
Competitive landscape and market share discussions for the base year (2017) for leading market participants
The base year used in this research is 2017, and revenue forecasts as well as discussion of major drivers and restraints for the online video advertising market are provided for the 2016–2023 period.
Geographical Segmentation: The global market has been segmented into North America, Latin America (NALA), Asia-Pacific (APAC), and Europe, the Middle East, and Africa (EMEA).

Key Issues Addressed
Will the market continue to grow at its current rapid rate? Will growth slow down as the industry matures over the long term?
Where does online video ad technology stand today? What are the primary challenges faced by vendors in this market? What are the drivers and restraints for growth in this market?
How are the existing competitors for Dynamic Ad Insertion (or SSAI) structured? Are there too many competitors at present? Are they well-positioned to meet customer needs—current and future?
Will there be further consolidation over the next four to five years? Is the market attractive for mergers and acquisitions?
What are the major verticals under consideration? What are the revenues contributed by each category (retail, finance, telecom, consumer electronics, automotive, hospitality, and so on)?
What are the revenue breakups by geographical region (North America, EMEA, Asia-Pacific, Latin America)? Which are the fastest-growing regions?


  • Executive Summary
    • Market Engineering Measurements
    • CEO's Perspective
  • Market Overview
    • Digital Media Value Chain
    • Market Overview-Definitions
    • Regional Market Life Cycle Analysis
    • Regional Market Life Cycle Discussion
    • Key Questions this Study will Answer
  • External Challenges: Drivers and Restraints-Total Online Video Advertising Market
    • Market Drivers
    • Drivers Explained
    • Market Restraints
    • Restraints Explained
  • Forecasts and Trends-Global Online Video Advertising Market
    • Forecast Assumptions
    • Online Advertising Market-Revenue Forecast
      • Table Total Online Advertising Market: Revenue Forecast, Global, 2016-2023
    • Online Advertising Market-Revenue Forecast Discussion
    • Revenue Forecast
      • Table Total Online Video Advertising Market: Revenue Forecast, Global, 2016-2023
    • Revenue Forecast Discussion
    • Video Ad Spending Breakdown by Channel
    • Percent Revenue Forecast by Region
      • Table Total Online Video Advertising Market: Percent Revenue Forecast by Region, Global, 2016-2023
    • Revenue Forecast by Region
      • Table Total Online Video Advertising Market: Revenue Forecast by Region, Global, 2016-2023
    • Percent Revenue by Verticals
    • Revenue Forecast by Verticals-Retail
      • Table Online Video Advertising Market: Revenue Forecast for Retail, Global, 2016-2023
    • Revenue Forecast by Verticals-Finance
      • Table Online Video Advertising Market: Revenue Forecast for Finance, Global, 2016-2023
    • Revenue Forecast by Verticals-Telecom
      • Table Online Video Advertising Market: Revenue Forecast for Telecom, Global, 2016-2023
    • Revenue Forecast by Verticals-Hospitality/Travel
      • Table Online Video Advertising Market: Revenue Forecast for Hospitality/Travel, Global, 2016-2023
    • Revenue Forecast by Verticals-Automotive
      • Table Online Video Advertising Market: Revenue Forecast for Automotive, Global, 2016-2023
    • Revenue Forecast by Verticals-Consumer Electronics
      • Table Online Video Advertising Market: Revenue Forecast for Consumer Electronics, Global, 2016-2023
    • Revenue Forecast by Verticals-Others
      • Table Online Video Advertising Market: Revenue Forecast for Others, Global, 2016-2023
    • Revenue Forecast Discussion by Verticals
  • Dynamic Ad Insertion
    • DAI-Introduction and Overview
    • DAI-Unmet Market Needs
    • Key Market Trends
    • Major Trends Shaping the Adoption of DAI (SSAI)
    • Key Value Propositions
    • Revenue Forecast
      • Table DAI Market: Revenue Forecast, Global, 2016-2023
    • Revenue Forecast Discussion
    • Percent Revenue Forecast by Region
      • Table DAI Market: Percent Revenue Forecast by Region, Global, 2016-2023
    • Revenue Forecast by Region
      • Table DAI Market: Revenue Forecast by Region, Global, 2016-2023
  • Market Share and Competitive Analysis
    • Competitive Analysis-Market Share
    • Market Share Analysis
      • Table DAI Market: Company Market Share Analysis of Top 6 Participants, Global, 2017
    • Competitive Environment
    • Competitive Landscape Analysis
    • Competitive Factors and Assessment
  • NALA Breakdown
    • Market Engineering Measurements
      • Table Online Video Advertising Market: Market Engineering Measurements, NALA, 2017
    • Online Advertising Market-Revenue Forecast
      • Table Online Advertising Market: Revenue Forecast, NALA, 2016-2023
    • Online Advertising Market-Revenue Forecast Discussion
    • Revenue Forecast
      • Table Online Video Advertising Market: Revenue Forecast, NALA, 2016-2023
    • Revenue Forecast Discussion
    • Video Ad Spending Breakdown by Channel
    • Percent Revenue Breakdown by Vertical
    • Revenue Forecast by Verticals-Retail
      • Table Online Video Advertising Market: Revenue Forecast for Retail, NALA, 2016-2023
    • Revenue Forecast by Verticals-Finance
      • Table Online Video Advertising Market: Revenue Forecast for Finance, NALA, 2016-2023
    • Revenue Forecast by Verticals-Telecom
      • Table Online Video Advertising Market: Revenue Forecast for Telecom, NALA, 2016-2023
    • Revenue Forecast by Verticals-Hospitality/Travel
      • Table Online Video Advertising Market: Revenue Forecast for Hospitality/Travel, NALA, 2016-2023
    • Revenue Forecast by Verticals-Automotive
      • Table Online Video Advertising Market: Revenue Forecast for Automotive, NALA, 2016-2023
    • Revenue Forecast by Verticals-Consumer Electronics
      • Table Online Video Advertising Market: Revenue Forecast for Consumer Electronics, NALA, 2016-2023
    • Revenue Forecast by Verticals-Others
      • Table Online Video Advertising Market: Revenue Forecast for Others, NALA, 2016-2023
    • Revenue Forecast Discussion by Verticals
  • EMEA Breakdown
    • Market Engineering Measurements
      • Table Online Video Advertising Market: Market Engineering Measurements, EMEA, 2017
    • Online Advertising Market-Revenue Forecast
      • Table Online Advertising Market: Revenue Forecast, EMEA, 2016-2023
    • Online Advertising Market-Revenue Forecast Discussion
    • Revenue Forecast
      • Table Online Video Advertising Market: Revenue Forecast, EMEA, 2016-2023
    • Revenue Forecast Discussion
    • Video Ad Spending Breakdown by Channel
    • Percent Revenue Breakdown by Vertical
    • Revenue Forecast by Verticals-Retail
      • Table Online Video Advertising Market: Revenue Forecast for Retail, EMEA, 2016-2023
    • Revenue Forecast by Verticals-Finance
      • Table Online Video Advertising Market: Revenue Forecast for Finance, EMEA, 2016-2023
    • Revenue Forecast by Verticals-Telecom
      • Table Online Video Advertising Market: Revenue Forecast for Telecom, EMEA, 2016-2023
    • Revenue Forecast by Verticals-Hospitality/Travel
      • Table Online Video Advertising Market: Revenue Forecast for Hospitality/Travel, EMEA, 2016-2023
    • Revenue Forecast by Verticals-Automotive
      • Table Online Video Advertising Market: Revenue Forecast for Automotive, EMEA, 2016-2023
    • Revenue Forecast by Verticals-Consumer Electronics
      • Table Online Video Advertising Market: Revenue Forecast for Consumer Electronics, EMEA, 2016-2023
    • Revenue Forecast by Verticals-Others
      • Table Online Video Advertising Market: Revenue Forecast for Others, EMEA, 2016-2023
    • Revenue Forecast Discussion by Verticals
  • Asia-Pacific Breakdown
    • Market Engineering Measurements
      • Table Online Video Advertising Market: Market Overview,, 2017
      • Table Online Video Advertising Market: Market Engineering Measurements, Asia-Pacific, 2017
    • Online Advertising Market-Revenue Forecast
      • Table Online Advertising Market: Revenue Forecast, Asia-Pacific, 2016-2023
    • Online Advertising Market-Revenue Forecast Discussion
    • Revenue Forecast
      • Table Online Video Advertising Market: Revenue Forecast, Asia- Pacific, 2016-2023
    • Revenue Forecast Discussion
    • Video Ad Spending Breakdown by Channel
    • Percent Revenue Breakdown by Vertical
    • Revenue Forecast by Verticals-Retail
      • Table Online Video Advertising Market: Revenue Forecast for Retail, Asia-Pacific, 2016-2023
    • Revenue Forecast by Verticals-Finance
      • Table Online Video Advertising Market: Revenue Forecast for Finance, Asia-Pacific, 2016-2023
    • Revenue Forecast by Verticals-Telecom
      • Table Online Video Advertising Market: Revenue Forecast for Telecom, Asia-Pacific, 2016-2023
    • Revenue Forecast by Verticals-Hospitality/Travel
      • Table Online Video Advertising Market: Revenue Forecast for Hospitality/Travel, Asia-Pacific, 2016-2023
    • Revenue Forecast by Verticals-Automotive
      • Table Online Video Advertising Market: Revenue Forecast for Automotive, Asia-Pacific, 2016-2023
    • Revenue Forecast by Verticals-Consumer Electronics
      • Table Online Video Advertising Market: Revenue Forecast for Consumer Electronics, Asia-Pacific, 2016-2023
    • Revenue Forecast by Verticals-Others
      • Table Online Video Advertising Market: Revenue Forecast for Others, Asia-Pacific, 2016-2023
    • Revenue Forecast Discussion by Verticals
  • Growth Opportunities and Companies to Action
    • Growth Opportunity 1-Explosion in Live Video Streaming
    • Growth Opportunity 2-Attractive Acquisition Opportunities
    • Growth Opportunity 3-Personalization of Content and Ads
    • Strategic Imperatives for Success and Growth
  • The Last Word
    • The Last Word-Three Big Predictions
  • Appendix
    • Market Engineering Measurements
      • Table Total Online Video Advertising Market: Market Engineering Measurements, Global, 2017
    • Market Engineering Methodology

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