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Global Growth Strategies of Chinese MD-HD Truck OEMs

Global Growth Strategies of Chinese MD-HD Truck OEMs

This research service analyzes the medium- and heavy-duty (MD-HD) value commercial truck export markets of OEMs with headquarters in China. The geographical scope is global, with the main focus on Africa, Latin America, Asia-Pacific, and the Middle East. The study discusses key export strategies and activities outlining the major developments in 2015. It also provides a SWOT analysis for leading Chinese commercial vehicle (CV) OEMs, as well as a comparative analysis of selected global products. It includes conclusions and a future outlook. The base year of the study is 2015, with forecasts up to 2022.


  • Executive Summary
    • Executive Summary-Key Findings
    • Executive Summary-Outlook of Chinese Auto OEM Export Business
    • Executive Summary-Snapshot of International Operations
    • Executive Summary-Top 10 Overseas Footprints of Chinese CV OEMs
    • Executive Summary-Global Dealership Expansion
    • Key Findings and Future Outlook
  • Research Scope, Objectives, Background, and Methodology
    • Research Scope
    • Research Aims and Objectives
    • Key Questions this Study will Answer
    • Research Background
    • Research Methodology
  • Overview of the Changing Dynamics in the Chinese CV Market
    • Evolution of Chinese CV OEMs in Overseas Markets
    • Rising Overseas Expansion
    • Increased Focus on Automotive Exports
    • Development of Strong Global Supplier Partnerships
    • Sourcing Implication Analysis
  • SWOT Analysis for Key Chinese CV OEMs
    • Comparative Benchmarking of Chinese CV OEMs
  • Comparative Analysis of Select Global Product Lines
    • Advanced Global Product Lines from Chinese CV OEMs
    • Brief Comparison of Specifications
    • Convergence of CV Product Lines across Emerging Markets
    • Comparative Analysis of Comfort Features
    • Comparative Analysis of Connectivity Features
    • Comparative Analysis of Aftersales Services
  • Evolution of Chinese CV OEM Activities in Export Markets
    • Export Unit Shipment Forecast-Chinese MD-HD OEMs
    • Global MD-HD Truck Unit Sales Forecast
    • Chinese CV OEMs Top Focus Regions
    • Top 10 Overseas Footprints of Chinese CV OEMs
    • Top Export Market Priorities of Chinese OEMs
    • Global Dealership Expansion
  • Overview of Success Factors in Export Markets
    • Strategies for Accelerating Overseas Exports
    • Factors Affecting Chinese CV OEM Export Expansion
    • Strategic Approaches for Geographical Expansion
    • Value Segment Positioning Strategy
    • Snapshot of International Operations
  • Conclusions and Future Outlook
    • Key Conclusions
    • Key Findings and Future Outlook
    • The Last Word-Top 3 Predictions
  • Appendix
    • Market Engineering Methodology
    • Abbreviations and Acronyms Used

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