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Global Enterprise Video Webcasting Solutions Market

  • Executive Summary
    • Key Findings
    • Market Engineering Measurements
    • CEO's Perspective
  • Market Overview
    • Market Overview-Focus of Analysis
    • Market Overview-Digital Media Value Chain
    • Market Definitions
    • Vertical Industry Definitions
    • Percent Revenue Breakdown by Region
    • Key Questions This Study Will Answer
    • Enterprise Video Network Architecture-Acquisition to Distribution
    • Enterprise Video Workflow
  • Drivers and Restraints-Total Enterprise Video Webcasting Solutions Market
    • Market Drivers
    • Drivers Explained
    • Market Restraints
    • Restraints Explained
  • Forecasts and Trends-Total Enterprise Video Webcasting Solutions Market
    • Forecast Assumptions
    • Revenue Forecast
      • Table Total Enterprise Video Webcasting Solutions Market: Revenue Forecast, Global, 2013-2020
    • Revenue Forecast Discussion
    • Regional Market Lifecycle Analysis
    • Percent Revenue Forecast by Region
    • Revenue Forecast by Region
      • Table Total Enterprise Video Webcasting Solutions Market: Revenue Forecast by Region, Global, 2013-2020
    • Regional Market Lifecycle Analysis
    • Pricing Trends
    • Technology Trends
  • Demand Analysis-Total Enterprise Video Webcasting Solutions Market
    • Purchasing Patterns and Trends
    • Enterprise-wide Video Strategies and Key Considerations
    • Achieving Enterprise-wide Adoption
    • Consumerization and the Emergence of Self-Service Webcasting
    • Enterprise Priorities
    • Decision-making and the Deployment Process
    • Decision-making and Deployment Trends
    • Post-deployment-Analytics and ROI Tracking
    • Additional Features for the Future
  • Market Share and Competitive Analysis-Total Enterprise Video Webcasting Solutions Market
    • The Evolution of the EVW Space
    • Market Share
    • Competitive Environment
    • Competitive Landscape
    • Competitive Landscape Discussion
    • Top Competitors
  • Enterprise Video Webcasting Solutions Segment Analysis
    • Percent Revenue Breakdown by Vertical Market
    • Revenue Breakdown by Vertical Market Discussion
    • Percent Revenue by End-user Application Segments
    • Revenue by End-user Application Segments Discussion
    • Percent Revenue by Deployment Methodology
    • Revenue by Deployment Methodology Discussion
    • Percent Revenue by Size of Enterprise
    • Revenue by Size of Enterprise Discussion
  • NALA Analysis
    • NALA Market Revenue Forecast
      • Table Enterprise Video Webcasting Solutions Market: Revenue Forecast, NALA, 2013-2020
    • NALA Market Revenue Forecast Discussion
  • EMEA Analysis
    • EMEA Market Revenue Forecast
      • Table Enterprise Video Webcasting Solutions Market: Revenue Forecast, EMEA, 2013-2020
    • EMEA Market Revenue Forecast Discussion
  • APAC Analysis
    • APAC Market Revenue Forecast
      • Table Enterprise Video Webcasting Solutions Market: Revenue Forecast, APAC, 2013-2020
    • APAC Market Revenue Forecast Discussion
  • The Last Word
    • The Last Word-Predictions
    • The Last Word-Recommendations
  • Appendix
    • Market Engineering Methodology
    • Market Engineering Measurements
      • Table Total Enterprise Video Webcasting Solutions Market: Market Engineering Measurements, Global, 2013
    • Research Methodology and Scope
    • Partial List of Companies Interviewed

Global Enterprise Video Webcasting Solutions Market

Frost & Sullivan has traditionally defined enterprise video webcasting solutions as hardware and software point solutions, as well as end-to-end platforms that enable companies to capture and stream live video behind the enterprise’s firewall. Because of growing instances of bring your own device (BYOD) and telecommuting, webcasts that enable communication with enterprise constituents beyond the firewall are included. Cloud- and (software-as-a-service) SaaS-based webcasting solutions are also included in our definition.

Video continued to proliferate within enterprises in 2013; live and on-demand video is being used as a strategic tool for communication, training, engagement, and marketing initiatives, thus driving cost savings and other efficiencies. Enterprise video webcasting (EVW) has been a direct beneficiary of this trend.

EVW continues to be the solution of choice, enabling top executives to communicate with globally dispersed workforces in a consistent, compelling, and frequent manner. Maturing IT departments and CIOs (Chief Information Officers), the rapid uptake of BYOD, simplified pricing models, and the widespread adoption of video conferencing drove purchases of EVW solutions globally.

Security and scalability are key considerations for purchase-related decisions. The other equally important factor driving enterprise adoption is ease of use. The vendor community is focusing on improving usability of these solutions, making solutions geared towards the business user instead of the technical buyer.

Although the intensity varies by region, the slow nature of an enterprise, network inadequacies, and deployment complexities are challenges in the global market. In some regions and enterprises, the cultural reluctance towards video and cautious IT spending are other barriers to adoption.

North America continues to be the largest market for EVW solutions. The United States will continue to show growth and promise over the forecast period. In addition, pockets in Western Europe and the Middle East expect strong growth.

About this report

Video webcasting solutions are used by large and geographically dispersed enterprises to communicate, interact with, and train workforces. The enterprise video webcasting solutions (EVWS) market continues to grow steadily with a plethora of vendors offering end-to-end platforms as well as best-of-breed point solutions. This study discusses key drivers, restraints, and risks in the global EVWS market, as well as regional and segment revenue forecasts and assessments. The base year is 2013; the forecast period is 2014 to 2020. Predictions about the market and recommendations for participants are provided.


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