Global Enterprise Video Webcasting Solutions Market
Frost & Sullivan has traditionally defined enterprise video webcasting solutions as hardware and software point solutions, as well as end-to-end platforms that enable companies to capture and stream live video behind the enterprise’s firewall. Because of growing instances of bring your own device (BYOD) and telecommuting, webcasts that enable communication with enterprise constituents beyond the firewall are included. Cloud- and (software-as-a-service) SaaS-based webcasting solutions are also included in our definition.
Video continued to proliferate within enterprises in 2013; live and on-demand video is being used as a strategic tool for communication, training, engagement, and marketing initiatives, thus driving cost savings and other efficiencies. Enterprise video webcasting (EVW) has been a direct beneficiary of this trend.
EVW continues to be the solution of choice, enabling top executives to communicate with globally dispersed workforces in a consistent, compelling, and frequent manner. Maturing IT departments and CIOs (Chief Information Officers), the rapid uptake of BYOD, simplified pricing models, and the widespread adoption of video conferencing drove purchases of EVW solutions globally.
Security and scalability are key considerations for purchase-related decisions. The other equally important factor driving enterprise adoption is ease of use. The vendor community is focusing on improving usability of these solutions, making solutions geared towards the business user instead of the technical buyer.
Although the intensity varies by region, the slow nature of an enterprise, network inadequacies, and deployment complexities are challenges in the global market. In some regions and enterprises, the cultural reluctance towards video and cautious IT spending are other barriers to adoption.
North America continues to be the largest market for EVW solutions. The United States will continue to show growth and promise over the forecast period. In addition, pockets in Western Europe and the Middle East expect strong growth.
About this report
Video webcasting solutions are used by large and geographically dispersed enterprises to communicate, interact with, and train workforces. The enterprise video webcasting solutions (EVWS) market continues to grow steadily with a plethora of vendors offering end-to-end platforms as well as best-of-breed point solutions. This study discusses key drivers, restraints, and risks in the global EVWS market, as well as regional and segment revenue forecasts and assessments. The base year is 2013; the forecast period is 2014 to 2020. Predictions about the market and recommendations for participants are provided.
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