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Global Analysis of the Broadcast and Digital Terrestrial Television (DTT) Video Encoders Market, Forecast to 2024

Global Analysis of the Broadcast and Digital Terrestrial Television (DTT) Video Encoders Market, Forecast to 2024

Encoders are commercially sold products in hardware or software form, which produce output in one compressed video format. The broadcast encoders market covers revenues for all broadcast applications of video encoders including contribution, backhaul, distribution, and digital terrestrial transmission (DTT). This research study does not include custom software, unbranded products, PCI cards, DSP boards, or unassembled components in the market sizing.

The research study forecasts broadcast and DTT video encoders growth from 2018 to 2024. There is a growing emphasis on bandwidth savings and video quality; major events such as the 2020 Olympics and the push for replacements or upgrades of encoding equipment for broadcast will drive the revenue growth in the market. However, rising competition from direct-to-consumer and over-the-top based workflows, growing use of virtualized encoder solutions, and slow adoption of advanced video formats and resolutions will slow down the market growth in the forecast period. This research includes regional revenue and trend analysis as well as growth forecasts for NALA, EMEA, and APAC. Technology trends, pricing analysis, and a market overview for the broadcast and DTT video encoders market are included in this study. For this research study, Frost & Sullivan splits the market into three use cases/segments of broadcast encoders: contribution, backhaul and distribution, and DTT. Each use case/segment includes an overall discussion of revenue and forecast as well as regional analysis and vendor segment share.

This broadcast and DTT video encoders study includes vendor market share and a competitive landscape. Vendors covered in this research study include Adtec Digital, ATEME, Cisco Systems (Synamedia), International Datacasting Corporation, ARRIS, MediaKind, Fujitsu, Harmonic Inc., Media Excel, NTT, Omid Technologies, Intopix, Evertz, Streambox, Telairity (VITEC), Nevion, and SAPEC. Most of the vendors are profiled in the competitive landscape section while some smaller vendors are listed as “Others”. The last part of this research study focuses on growth opportunities for the market, strategic imperatives for success and growth, and predictions for the market.

Key Issues Addressed
Is the broadcast and DTT video encoders market growing and at what rate?
Which factors will drive the market growth, and which will restrain the market?
How are the video encoders segments performing globally? Which segment has the best chance for growth?
Which vendors are succeeding in the market? What mergers and acquisitions have happened in the last 4 years?
What are the trends shaping the market today? How will they affect the broadcaster purchasing habits of video encoding technology?
What are the major growth opportunities and strategic imperatives for growth?


  • Executive Summary
    • Key Findings
    • Market Engineering Measurements
    • CEO's Perspective
  • Market Overview
    • Market Definitions
    • Key Questions this Study will Answer
    • Digital Media Value Chain
    • Market and Segments Description
    • Regional Segmentation
    • Broadcast Encoder Ecosystem
    • Product and Technology Definitions
    • Market Segmentation
  • Drivers and Restraints-Total Broadcast and DTT Video Encoders Market
    • Market Drivers
    • Drivers Explained
    • Market Restraints
    • Restraints Explained
  • Forecasts and Trends-Total Broadcast and DTT Encoders Market
    • Forecast Assumptions
    • Unit Shipment Forecast
      • Table Total Broadcast and DTT Video Encoders Market: Unit Shipment Forecast, Global, 2018-2024
    • Revenue Forecast
      • Table Total Broadcast and DTT Video Encoders Market: Revenue Forecast, Global, 2018-2024
    • Unit Shipment and Revenue Forecast Discussion
    • Pricing Trends and Forecast
      • Table Total Broadcast and DTT Video Encoder Market: Average Selling Price, Global, 2018-2024
    • Pricing Trends and Forecast Discussion
    • ATSC 3.0
  • Market Share and Competitive Analysis-Total Broadcast and DTT Video Encoders Market
    • Market Share
    • Market Share Analysis
    • Competitive Environment
    • Key Industry Participants
    • Competitive Landscape
    • Competitive Factors and Assessment
  • Competitive Landscape and Analysis
    • Market Leader-Ericsson
    • Market Contenders
    • Other Market Participants-Highlights
  • Growth Opportunities and Companies to Action
    • Growth Opportunity 1-ATSC 3.0: Next-Generation TV
    • Growth Opportunity 2-Cord Cutters: Traditional TV Existing with OTT Streaming
    • Growth Opportunity 3-Video Compression: Keeping it High Quality
    • Growth Opportunity 4-Live Events: Traditional TV is Scalable and Reliable
    • Growth Opportunity 5-Transition from Hardware to Software Video Encoding
    • Strategic Imperatives for Success and Growth
  • Contribution Video Encoders Segment Analysis
    • Contribution Video Encoders Segment Key Findings
    • Market Engineering Measurements
      • Table Contribution Video Encoders Segment: Market Engineering Measurements, Global, 2018
    • Unit Shipment Forecast
      • Table Contribution Video Encoders Segment: Unit Shipment Forecast, Global, 2018-2024
    • Revenue Forecast
      • Table Contribution Video Encoders Segment: Revenue Forecast, Global, 2018-2024
    • Pricing Trends and Forecast
      • Table Contribution Video Encoders Segment: Average Selling Price, Global, 2018-2024
    • Percent Unit Shipment Forecast by Region
      • Table Contribution Video Encoders Segment: Percent Unit Shipment Forecast by Region, Global, 2018-2024
    • Unit Shipment Forecast by Region
      • Table Contribution Video Encoders Segment: Unit Shipment Forecast by Region, Global, 2018-2024
    • Contribution Video Encoders Segment Discussion
    • Market Share
    • Competitive Environment
    • Competitive Factors and Assessment
  • Backhaul and Distribution Video Encoders Segment Analysis
    • Backhaul and Distribution Video Encoders Segment Key Findings
    • Market Engineering Measurements
      • Table Backhaul and Distribution Video Encoders Segment: Market Engineering Measurements, Global, 2018
    • Unit Shipment Forecast
      • Table Backhaul and Distribution Video Encoders Segment: Unit Shipment Forecast, Global, 2018-2024
    • Revenue Forecast
      • Table Backhaul and Distribution Video Encoders Segment: Revenue Forecast, Global, 2018-2024
    • Pricing Trends and Forecast
      • Table Backhaul and Distribution Video Encoders Segment: Average Selling Price, Global, 2018-2024
    • Percent Unit Shipment Forecast by Region
      • Table Backhaul and Distribution Video Encoders Segment: Percent Unit Shipment Forecast by Region, Global, 2018-2024
    • Unit Shipment Forecast by Region
      • Table Backhaul and Distribution Video Encoders Segment: Unit Shipment Forecast by Region, Global, 2018-2024
    • Backhaul and Distribution Video Encoders Segment Discussion
    • Market Share
    • Competitive Environment
    • Competitive Factors and Assessment
  • DTT Video Encoders Segment Analysis
    • DTT Video Encoders Segment Key Findings
    • Market Engineering Measurements
      • Table DTT Video Encoders Segment: Market Engineering Measurements, Global, 2018
    • Unit Shipment Forecast
      • Table DTT Video Encoders Segment: Unit Shipment Forecast, Global, 2018-2024
    • Revenue Forecast
      • Table DTT Video Encoders Segment: Revenue Forecast, Global, 2018-2024
    • Pricing Trends and Forecast
      • Table DTT Video Encoders Segment: Average Selling Price, Global, 2018-2024
    • Percent Unit Shipment Forecast by Region
      • Table DTT Video Encoders Segment: Percent Unit Shipment Forecast by Region, Global, 2018-2024
    • Unit Shipment Forecast by Region
      • Table DTT Video Encoders Segment: Unit Shipment Forecast by Region, Global, 2018-2024
    • DTT Video Encoders Segment Discussion
    • Market Share
    • Competitive Environment
    • Competitive Factors and Assessment
  • The Last Word
    • The Last Word-Predictions
  • Appendix
    • Market Engineering Methodology
    • Market Engineering Measurements
      • Table Total Broadcast and DTT Video Encoders Market: Market Engineering Measurements, Global, 2018
    • Learn More-Next Steps

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