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Global Marketing Automation Software Market

Global Marketing Automation Software Market

Marketing automation has proven to be a powerful marketing technology with tremendous growth, innovation, and adoption in the last year. In 2014, new vendors emerged while existing participants experienced continued growth; some recorded growth above market expectations.

One of the key developing growth trends is that marketing automation (as a function) has moved beyond email and the Web. Vendors have expanded functionality to provide a true cross-channel automation platform through tighter integrations with channels, such as mobile, social media, display advertising, and search.

Several new vendors emerged in the mobile marketing automation and social marketing automation sectors. These are likely to be merged within enterprise marketing suites or more mature marketing automation platforms in the future.

Marketing agencies (especially digital marketing agencies) are vehicles of global expansion. Agency partners are entry points for vendors in Asia-Pacific and Western and Eastern Europe to venture into local markets. Countries such as Australia, New Zealand, Japan, Singapore, Israel, Turkey, Germany, and France are starting to see adoption.

About this report

The global marketing automation market continues to show phenomenal growth. This study discusses two end-user segments: small and medium-sized businesses (SMB) and large enterprises. The regional forecast spans North America, Latin America, Europe, the Middle East and Africa, and Asia-Pacific. Market drivers and restraints are ranked and explained. The report also provides global and regional revenue forecasts, vertical analyses, and competitive landscape. It outlines current distribution channels and market demand. The base year is 2014 and the study period extends from 2014 to 2020.The study also covers technology and general market trends along with the predictions and recommendations for industry growth.


  • Executive Summary
    • Key Findings
    • Executive Summary-Market Engineering Measurements
    • Executive Summary-CEO's Perspective
  • Market Overview
    • Marketing Automation Terminology
    • Marketing Automation-Definition
    • Marketing Automation Solutions-Definitions
    • Market Overview-Definitions
    • Market Overview-Regions Covered
    • Market Overview-Definitions of Industry Verticals
    • A Closer Look at Trends in Product Innovation in 2014
    • Market Overview-Key Questions This Study Will Answer
  • External Challenges: Drivers and Restraints-Total MAS Market
    • Drivers-Impact and Duration
    • Drivers Explained
    • Restraints-Impact and Duration
    • Restraints Explained
  • Forecast and Trends-Total MAS Market
    • Forecast Assumptions
    • Total MAS Market-Revenue Forecast
      • Table Total MAS Market: Revenue Forecast, Global, 2014-2020
    • Revenue Forecast Discussion
    • Total MAS Market-Percent Revenue Forecast by Region
      • Table Total MAS Market: Percent Revenue Forecast by Region, Global, 2014-2020
    • Total MAS Market-Revenue Forecast by Region
      • Table Total MAS Market: Revenue Forecast by Region, Global, 2014-2020
    • NALA Revenue Forecast Discussion
    • EMEA Revenue Forecast Discussion
    • APAC Revenue Forecast Discussion
    • Global Heat Map of Top MAS Vendors
    • Global Heat Map of Top MAS Vendors-Direct and Indirect Presence
  • Pricing Analysis and Distribution Channel-Total MAS Market
    • Pricing Analysis
    • Pricing Analysis Discussion
    • Market Distribution Channels
    • Market Distribution Channels Discussion
  • Vertical Analysis-Total MAS Market
    • Total MAS Market-Percent Revenue by Vertical
    • Percent Revenue Discussion by Key Verticals
  • Market Share and Competitive Analysis-Total MAS Market
    • Competitive Analysis-Market Share
    • Competitive Landscape
    • Market Leader-Oracle Eloqua
    • Market Challengers-Marketo
    • Market Challengers-Hubspot
    • Market Challengers-Infusionsoft
    • Competitive Environment
    • Noteworthy Mergers and Acquisitions
    • Competitive Factors and Assessment
  • SMB Segment Analysis
    • SMB Segment-Key Findings
    • SMB Segment-Market Engineering Measurements
      • Table SMB Segment: Market Engineering Measurements, Global, 2014
    • SMB Segment-Revenue Forecast
      • Table SMB Segment: Revenue Forecast, Global, 2014-2020
    • SMB Segment-Percent Revenue Forecast by Region
      • Table SMB Segment: Percent Revenue Forecast by Region, Global, 2014-2020
    • SMB Segment-NALA Revenue Forecast
      • Table SMB Segment: Revenue Forecast, NALA, 2014-2020
    • SMB Segment-EMEA Revenue Forecast
      • Table SMB Segment: Revenue Forecast, EMEA, 2014-2020
    • SMB Segment-APAC Revenue Forecast
      • Table SMB Segment: Revenue Forecast, APAC, 2014-2020
    • Revenue Forecast Discussion by Region
    • SMB Segment-Market Share
    • SMB Segment-Competitive Environment
  • Large Enterprise Segment Analysis
    • Large Enterprise Segment-Key Findings
    • Large Enterprise Segment-Market Engineering Measurements
      • Table Large Enterprise Segment: Market Engineering Measurements, Global, 2014
    • Large Enterprise Segment-Revenue Forecast
      • Table Large Enterprise Segment: Revenue Forecast, Global, 2014-2020
    • Large Enterprise Segment-Percent Revenue Forecast by Region
      • Table Large Enterprise Segment: Percent Revenue Forecast by Region, Global, 2014-2020
    • Large Enterprise Segment-NALA Revenue Forecast
      • Table Large Enterprise Segment: Revenue Forecast, NALA, 2014-2020
    • Large Enterprise Segment-EMEA Revenue Forecast
      • Table Large Enterprise Segment: Revenue Forecast, EMEA, 2014-2020
    • Large Enterprise Segment-APAC Revenue Forecast
      • Table Large Enterprise Segment: Revenue Forecast, APAC, 2014-2020
    • Revenue Forecast Discussion
    • Revenue Forecast Discussion by Region
    • Large Enterprise Segment-Market Share
    • Large Enterprise Segment-Competitive Environment
  • Technology Trends-Total MAS Market
    • Technology Trends
  • Hot Company Watchlist
    • Net-Results
  • The Last Word
    • The Last Word-Predictions
    • The Last Word-Recommendations
  • Appendix
    • Market Engineering Methodology
    • Market Engineering Measurements
      • Table Total MAS Market: Market Engineering Measurements, Global, 2014
    • Additional Sources of Information on the Marketing Automation Market
    • List of Companies Included in "Others"
    • Partial List of Companies Interviewed

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