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Global and ASEAN eCommerce Outlook

Global and ASEAN eCommerce Outlook

Global eCommerce revenues surpassed US$1.2 trillion in 2013 led by the US and China. Online retail comprises between 2% and 14% of total retail in large markets. This study provides insights into the drivers and restraints in the global ecommerce market with a focus on emerging markets. Market data is provided for Malaysia, Singapore, the Philippines, Indonesia, Vietnam, Thailand, Brazil and Turkey are provided in this study.


  • eCommerce Outlook
    • eCommerce Market Sizing
    • US eCommerce Market Breakdown
    • Global versus ASEAN Demographics
    • Global versus ASEAN Smart Devices
    • Internet Usage-Global versus ASEAN
      • Table Internet Penetration in Selected Markets, Global, 2009-2018
    • Social Networking Use-Global versus ASEAN
      • Table Facebook Accounts by Country, Global, 2009-2013
    • Trend-ASEAN eCommerce Market Size
      • Table Trend-ASEAN eCommerce Market Size
    • eCommerce as a Percentage of Retail Sales
    • Global versus ASEAN Unbanked Population
      • Table Banked vs Unbanked Population in Selected Markets, Global, 2013*
    • Credit Card Adoption-Global versus ASEAN
      • Table Credit Card Adoption-Global versus ASEAN
    • Global versus ASEAN eCommerce Payment Channels Usage
      • Table eCommerce Payment Channel Use in Selected Markets, Global, 2013*
    • ASEAN eCommerce Competitive Landscape
      • Table Most Popular eCommerce Sites, ASEAN, 2013*
    • Case-Mobile Social Networking

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