Future Trends in Luxury Electric Vehicle Market in North America and Europe, 2016–2025

Future Trends in Luxury Electric Vehicle Market in North America and Europe, 2016–2025

Stringent emission regulations have pushed luxury OEMs to electrify their offerings to adhere to the standards. Although battery electric vehicles and plug-in hybrids are being touted as sustainable alternative transportation solutions, low adoption can be attributed to lack of consumer awareness and common misconceptions about electric range and e-technology. While a set of tech savvy consumers and green environmentalists are the early adopters, OEMs need to offer more than a product to attract consumers across varying demographic segments. Moreover, the luxury space is evolving more rapidly than its internal-engine powered counterpart owing to the influential impact of the ACEC trend.

The future of luxury automotive banks on the Autonomous, Connected, Electric, and Shared Mobility (ACES) trend. Automakers are ever agile in the space of luxury electric cars, integrating next-gen technological features owing to the support of autonomous, connectivity, and mobility trends. Automakers are embracing these trends and luxury electric vehicles are undergoing a major transformation in terms of features and branding. On the autonomous trend front, luxury OEMs will be subjected to a first wave of application of inductive charging and business models based on in-car experiences. But the impact on connectivity and HMI innovations is vital for brands looking towards differentiating themselves. AI-based personal assistance and AI-based proactive navigation to eliminate range anxiety and optimal use of battery charge will be a few examples of features included in the car. With regards to HMI, intuitive touch-based systems are set to become a norm. Women-centric designs will also be in the radar of premium makers, especially in the SUV segments. In the prospect of autonomous shared mobility economy only 2 distinctive segments will survive—premium and low cost. Therefore, it becomes essential for OEMs to look beyond the product and lean on customer experience (CX) to not only better enable a sustainable revolution but to also diversify their offerings to stay ahead of the competition.

Research Benefits
This study captures future trends in luxury electric vehicles and discusses about challenges to OEM's and their remediation strategies.

Key Issues Addressed
How will the automotive Mega Trends impact the luxury EV landscape and ecosystem?
How are brand positioning and design of perceptive attributes helping OEMs convey their message for electrified products?
What are the various challenges faced while adopting a trend and how can OEMs overcome it?
What are the new features that will evolve and come into play with the impact of autonomous, connectivity, and mobility trends?
How are the OEMs evolving beyond their current offerings to provide value and incentive luxury electric vehicle adoption?

  • Executive Summary
    • Executive Summary-Key Findings
    • Executive Summary-Premium Luxury Brand Timeline
    • Customer Strategy-EV Brand Positioning
    • Women as Customers-Design Trends
    • Electrification-Future Vehicle Segment Analysis
    • HMI-A Look into Future Trends
    • Body Design & Styling-Luxury Electric 2025
    • Leasing Features Analysis-Identifying the Grey Area
    • Region-wise Analysis of OEMs' Mobility Business Models
    • Building Better CX-Possible Customer Service Business Models
    • Proposition Analysis-Owning the ACES Space
  • Research Scope, Objectives, and Methodology
    • Research Scope
    • Research Aims and Objectives
    • Key Questions this Study will Answer
    • Research Methodology
    • Product Segmentation
    • EV Segmentation
    • Classification of Premium & High Performance Vehicles
  • 360° Overview of Luxury EV Ecosystem
    • Forecast Summary-Premium & High Performance Vehicles
    • Why Luxury EVs?
    • Key Trends that Impact the Luxury Electric Vehicle Market
    • Boom in Luxury EV Investments and New Market Entrants
    • How Tesla Creates an Ecosystem of Green Mobility
    • Consumer Analysis-Demographics Classification
    • Customer Preference-Electric Vehicles
    • Customer Strategy-EV Brand Positioning
    • Women as Customers-Snapshot
    • Women as Customer-Design Trends
    • Product Launch Map of Luxury BEV Launches
    • Product Launch Map of Luxury PHEV Launches
    • Long-range Luxury BEVs to Rule the Market
    • ACES Interest Mapping
    • Threat from Tech Companies in Luxury EV Segment
    • Evolution of Supplier Value Chain
  • Market Trends in Luxury EV
    • Electrification-Luxury EV Market
    • Electrification-Luxury EV Platform Strategies
    • Electrification-Market Overview
    • Electrification-Future Vehicle Segment Analysis
    • Luxury EV-Europe and North America Landscape
    • Luxury EV-OEM Market Share
    • Electrification-Trend Progression
    • Autonomous-Future Trends in Luxury
    • Autonomy-Challenges to Luxury EV and Remediation Strategies
    • Autonomy-Future OEM Strategies
    • Connectivity & HMI
    • HMI-A Look into Future Trends
    • Predictive Analytics-AI in the Future of Luxury Electric Cars
    • Inside Faraday Future and Lucid Motors
    • Connectivity and HMI-Trend Progression
    • Body Design and Styling-Design Challenges
    • Body Design and Styling-Luxury Electric 2025
    • Future Battery Chemistries-Market Introduction Roadmap
    • Luxury Electric Vehicle-Battery Trends
    • End-of-Lifecycle Analysis-Lifecycle of Batteries
    • Luxury Electric Vehicle-Charging Trends
    • Battery and Charging in Luxury EV-Trend Progression
  • Retail Trends in Luxury EV
    • Changing Ownership Trends
    • OEM Marketing Mix-Comparative Landscape
    • Trends in Automotive Retail Stores
    • EV only Retail Store or Mixed Retailing Concept?
    • OEM Retail Strategies
    • Recommended EV Retail Elements-Critical Success Factors
    • Financial Lease Type Segmentation
    • Financial Feature Analysis
    • Leasing Features Analysis-Identifying the Grey Area
    • Future Innovations
    • Retail Trends in Luxury EV-Trend Progression
  • Mobility Trends in Luxury EV
    • Consumer Perception-New Mobility Acceptance
    • Mobility as a Service (MaaS)
    • Region-wise Analysis of OEMs' Mobility Business Models
    • Exhibit C-Maven Electric Carsharing
    • Exhibit D: Subscription Based Business Model
    • Building Better CX-Possible Customer Service Business Models
    • Mobility-Trend Progression
  • Benchmarking Analysis and Insights
    • EV Product Positioning-Price vs Range
    • EV Product Positioning-Battery Capacity vs Range
    • Proposition Analysis-Owning the ACES Space
  • Growth Opportunities and Companies to Action
    • Growth Opportunity-Social Collaboration
    • Strategic Imperatives for Global Luxury EV Industry
  • Conclusions and Future Outlook
    • Conclusion
    • Future of Luxury Electric Vehicle-Snapshot (2025)
    • Global Luxury EV Market-3 Big Predictions
  • Appendix
    • Abbreviations and Acronyms Used
    • EV Incentives-North America
    • EV Incentives-Europe
    • EV Incentives-Asia
    • Market Engineering Methodology

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