The overall research objective is to measure the current use and future decision making behavior toward information technology (IT) within the retail sector, specifically: smart phones, tablets, mobile apps, cloud computing, video, audio, and web conferencing, Internet protocol (IP) telephony, company and consumer social media, unified communications client (UCC), time-division multiplexing (TDM) phones, business grade and consumer softphones, customer relationship management (CRM), headsets, machine-to-machine (M2M) communications, and mobile device management (MDM).
Specifically, Frost & Sullivan aims to:
Understand the IT-related challenges organizations face today
Asses the current and future use of company communications technologies
Evaluate factors that drive investments in company communications technologies
Gauge the communications infrastructure trends
Appraise the available IT budgets
Measure workface impact on IT
About this report
The retail industry is facing a complete transformation in digital technology. Social media, mobile applications and devices, and Internet of Things is directly impacting its marketing, sales, and R&D strategy, and is forcing retail companies to find new and more effective ways of reaching and keeping customers.
Electronic Access - Site License Fulfilled By Publisher
Electronic Access - Global site License Fulfilled By Publisher