The supply chain market is becoming more complex in a time-constrained environment as speed of delivery and user experience emerge as critical factors; in fact, instant and same-day delivery solutions are now key service differentiators. Firms must rethink their strategies and devise more agile models that leverage economies of scale and still meet consumer demands. This spurs a shift from location-based deliveries made of fleet networks to marketplace or app-centric, non-asset-based models. This study explores the Mega Trends shaping logistics, technological, business model, and market scenarios with a deep dive into the unconventional winning strategies dethroning established services and participants. The study period is 2011 to 2025.
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