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Future of the Internet Economy

Future of the Internet Economy

The Internet is changing the way one functions, socializes, and shares information across the globe. With regions expanding beyond the normal boundaries due to the impact of urbanization, there is a need for improved infrastructure channels for being connected. Increased Smartphone adoption rates and broadband technologies have resulted in improved connectivity. The future will witness more penetration within Asia, specifically India, which shows massive potential for increased Internet penetration. This insight provides information on the major drivers influencing the Internet economy, the challenges, prevalent broadband technologies, and the Internet penetration by region to showcase how the Internet economy is expanding to more innovative shores of mobile technology and connectivity.


  • Executive Summary
    • Mega Trends Influencing Internet Economy
    • Internet Penetration
    • Smartphones Creating Opportunities for Mobile Internet
    • How Does the Economy Benefit from the Internet?
    • How do Businesses Benefit from the Internet?
  • Research Scope & Methodology
    • Research Scope
    • Mega Trend Universe
    • Research Methodology-From Macro to Micro
  • Market Definitions
    • Definitions
    • Challenges Impeding Growth of the Internet
    • Prevalent Broadband Technologies
  • Mega Trends Driving Internet Economy
    • Mega Trends Influencing Internet Economy
  • Market Scenarios
    • Internet Penetration
    • Internet Users-Global Perspective
  • Role of Social Commerce and Smartphones
    • Social Commerce Adding Value to the Internet Value Chain
      • Table Social Networking: Users of Top Social Networking Services, Global, 2011 and 2015
    • Smartphones Creating Opportunities for Mobile Internet
    • Evolution of Mobile Internet
    • Comparing Mobile Broadband Technologies
  • Conclusions-Internet Impact on Economy and Businesses
    • The Internet Ecosystem
    • How Does the Economy Benefit from the Internet?
    • How do Businesses Benefit from the Internet?
    • Growing Internet Applications

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