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Future of Car Retailing in Europe and Benchmarking of OEM Strategies

Future of Car Retailing in Europe and Benchmarking of OEM Strategies

Car manufacturers have been struggling to survive not only due to their competence gaps in envisioning the retailing future, but also because of their weaknesses in identifying the recovery actions needed to bounce back to profitability when it comes to retailing. This study discusses in detail about the different retail store mix strategies that European original equipment manufacturers (OEMs) are using to pioneer the digitization of automotive retailing. Strategies include launching digital showroom concepts, which are accessible on technology platforms including computers, tablets, and cell phones and revamping existing showrooms for retail and aftersales segments.


  • Executive Summary
    • Executive Summary-Snapshot of Automotive Retailing
    • Executive Summary-Customer Experience Across Touch Points
    • Executive Summary-Automotive Dealership Segmentation
    • Executive Summary-Automotive Digital Retail Formats
    • Beyond Digital Marketing to Digital Retailing
    • Digitization Transforming Car Retailing KPIs
    • Rockar Hyundai
    • Executive Summary-Components of Digital Showrooms
    • Key Findings and Future Outlook
  • Research Scope, Objectives, and Methodology
    • Research Scope
    • Research Aims and Objectives
    • Key Questions this Study will Answer
    • Research Methodology
  • Definitions and Segmentation
    • Automotive Dealership Segmentation
    • Automotive Dealership Segmentation and Technology Terminology
  • Retailing Strategies by Manufacturer
    • Toyota Motor Europe
    • Toyota Europe Retail Initiatives-Highlights
      • Table Future of Car Retailing: Toyota Highlights, Europe, 2016
    • Hyundai Motor Europe
    • Hyundai Motor Europe-Highlights
      • Table Future of Car Retailing: Hyundai Highlights, Europe, 2016
    • Volkswagen Group Europe
    • Volkswagen Group Europe Retail Initiatives-Highlights
      • Table Future of Car Retailing: Volkswagen Group Highlights, Europe, 2016
    • Ford Motor Europe
    • Ford Retail Initiatives-Highlights
      • Table Future of Car Retailing: Ford Highlights, Europe, 2016
    • General Motors Europe
    • General Motors Europe-Highlights
      • Table Future of Car Retailing: GM Highlights, Europe, 2016
    • Groupe PSA's Europe Retail Push to Pass
    • Groupe PSA Europe-Highlights
      • Table Future of Car Retailing: PSA Highlights, Europe, 2016
    • Benchmarking Digital Retail Strategies of OEMs
    • Digital Footprint
    • Key Takeaway OEM Retail Strategies
  • Dealer Group Retailing Strategies
    • Pendragon
    • Emil Frey
    • Sytner (Penske)
    • Key Takeaway Dealer Retail Strategies
  • Online Aggregator Retailing Strategies
    • CarSpring-The 100% Online Used Car Marketplace
    • Cargiant-The Online and Offline Connect
    • carwow-Aggregator Beyond Compare
    • Key Takeaway Online Aggregators Retail Strategies
  • Conclusion & Key Takeaway
    • Key Conclusions
    • Key Findings and Future Outlook
    • The Last Word-3 Big Predictions
    • Top 5 Growth Opportunities
  • Appendix
    • Market Engineering Methodology
    • Abbreviations and Acronyms Used

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