Frost Radar in the Global Video Managed Services Market
The Frost Radar focuses on the global video managed services market and the related research with a base year of 2017. Video managed services, by definition, are services where entire portions of a content provider’s digital media workflows are outsourced to a third party. Video managed services are distinct from professional services or consulting services in that video managed services are round-the-clock outsourcing instead of one-time engagements with the option of ongoing maintenance. Video managed services are also different from cloud-based outsourcing, which involves the entire operation rather than just the computation components being outsourced. In terms of solution features and structure, the video managed services market can vary depending on the definitions and scope of vendors. This creates significant market confusion when content providers and others in the M&E space examine vendors that offer video managed services. As such, Frost & Sullivan has excluded video managed services providers that are platform-as-a-service or that consult on OTT D2C strategies. This analysis does include providers that have microservices or modules with an architecture platform that performs video workflow through a managed service. A video managed service vendor focuses on three main customer segments: broadcasters, pay TV providers, and content owners and publishers. The market is in nascent stages of growth as homegrown video workflows, online video platform outsourcing, and system integrators challenge market growth. Furthermore, there is internal pushback from IT and financial advisors of content providers as video managed services are viewed as too costly to use for building and managing seemingly simple video workflows. However, cost benefits associated with video managed services will ignite adoption later as video workflows become more complex. Rising D2C OTT competition will encourage content providers to invest in faster go-to-market solutions for their video workflows. Global expansion and content localization will further complicate video workflows as well, necessitating investments in help from video managed services providers.
The Frost Radar reveals the market positioning of companies in an industry using their Growth and Innovation scores as highlighted in the Frost Radar methodology. The document presents competitive profiles on each of the companies in the Frost Radar based on their strengths, opportunities, and a small discussion on their positioning. Frost & Sullivan analyzes hundreds of companies in the industry and benchmarks them across 10 criteria on the Frost Radar, where the leading companies in the industry are then positioned. Industry leaders on both the Growth and Innovation indices are recognized as best practice recipients.
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