Financial Analysis and Market Sizing of the Event Management Software Market
This study analyses the various segments in the event management software market and provides market size and forecast for each of these segments. These are based on extensive secondary and primary research, which also take into account the findings of a survey directed at users of event management software across segments. The study discusses the funding patterns of firms and its implications. This is followed by a financial analysis of the entire market, based on several key financial ratios. The study then concludes with a hypothetical financial valuation that estimates returns to an entrepreneur, a venture capital investor, and a private equity investor for a typical firm in this market.
Event-related mobile applications is the most promising segment in terms of growth prospects. Though event registration is evolving rapidly, the presence of established, conventional non-software solutions in this market continues to provide stiff competition to software solutions in this market.
The growth of the events and planning market and the proliferation of social media are two main drivers of firms in the overall event management software market.
Newer entrants in this market begin by targeting niche audiences while mid-size firms focus on end-to-end solutions.
Venture capitalists (VCs) are the predominant source of funding for firms in this market. In the recent past, interest from private equity has also increased, suggesting that firms in this market can explore this additional alternative as well.
Average deal value has declined significantly after 2008 due to the high risk aversion levels of investors.
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