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Executive Analysis of the South African Passenger Vehicle Market

Executive Analysis of the South African Passenger Vehicle Market

Key Research Findings

South Africa’s Passenger Vehicle (PV) sector has been under enormous pressure in the last five years, but is expected to increase with the recovery of the country’s Gross Domestic Product (GDP) growth in 2015.

As a result of South Africa’s sluggish economy and its low GDP in 2014, which was highly sensitive to consumer demand, sales in the passenger vehicles segment fell by 􂀀% to􂀀 units during the first half of 2014.

The new passenger vehicles sector also experienced its steepest decline in November 2014 for the year 2013-2014 as sales dropped 􂀀% year-on-year to 􂀀 units.

South Africa has a parc number of approximately 􂀀 million vehicles, of which 􂀀% are passenger vehicles.

In South Africa, the popularity of diesel light vehicles has increased in the last three years.

Within the passenger vehicle sector, the German Volkswagen Polo Vivo was the best selling passenger vehicle in South Africa, selling 24,994 units between June 2013 and July 2014. This has resulted in Volkswagen having a market share of 􂀀% in the global passenger vehicle market.

About this report

Within the passenger vehicle sector, the German Volkswagen Polo Vivo was the best selling passenger vehicle in South Africa, selling 24,994 units between June 2013 and July 2014. This has resulted in Volkswagen having a market share of 􂀀% in the global passenger vehicle market.


  • Executive Summary
    • Key Research Findings
  • Research Scope and Timeline
  • Market Analysis
    • Business Environment
      • Table Select Business Indicators: South Africa, 2013-2015
    • Industry Overview
      • Table Passenger Vehicle Market: Production and Sales Forecast, South Africa, 2014 and 2020
    • Vehicle Models Assembled and Produced
    • Production by Key OEMs
    • Drivers and Restraints
    • Automotive Legislation
    • Powertrain Mix
    • Annual Sales
    • Annual Sales by Segment
    • Leading Vehicle Brands
    • Most Popular Used-Cars
    • South African Automotive Industry Outlook
  • Key Conclusions and Predictions
    • Key Conclusions
    • Top 3 Predictions
  • Appendix
    • Table of Acronyms Used

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