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Executive Outlook of Hyundai's Global Commercial Vehicle Market Activities

Executive Outlook of Hyundai's Global Commercial Vehicle Market Activities

Hyundai Motor Group Commercial Vehicle Business Outlook: Key Findings, Global, 2014

With 􂀀% of its total 􂀀 annual commercial vehicle (CV) volume coming from the overseas market (i.e., outside South Korea), Hyundai Motor Group (HMG) is one of the global top 􂀀 medium-duty and heavy-duty (MD-HD) truck and top 􂀀 light city vehicle (LCV) manufacturers by volume.

Through vertical integration and collaboration under the corporate umbrella, HMG is expected to leverage the benefits of cost saving and knowledge sharing to make inroads into the global CV market at a CAGR of 􂀀% during 2014–2022. However, the strengthening Korean Won beyond KWR 􂀀– /USD can significantly impede this growth.

The average price/GVWR of HMG’s CV portfolio is considerably higher than that of global manufacturers in certain regions and/or segments; this is the possible reason for the lower sales of its MD-HDs than LCVs. HMG needs to address this issue if it aspires for higher market share. To achieve growth globally, HMG will need to develop feature-laden MD-HD platforms to attract value truck customers in the global market.

CV research and development (R&D) spend needs to focus on creating value trucks with better fuel efficiency, global regulation compliance, better human machine interfacing (HMI), and baseline telematics/safety technologies for global applications.

Challenges with establishing quality completely-knocked-down (CKD) and semi-knocked-down (SKD) assembly partnerships in the Middle East and Africa are likely to restrain swift business expansion in these regions.

About this report

This research service offers an outlook of the commercial vehicle business unit of Hyundai Motor Group (HMG) for the period 2014–2022. The study is developed to offer an unbiased executive outlook of HMG’s global growth initiatives, capabilities, and activities toward enhancing sales and market share in the light, medium, and heavy commercial vehicle market. It also provides a strategic overview of HMG's present market position and volume.

  • Executive Summary
    • Executive Summary-Key Findings
    • Executive Summary-Sales Outlook for Hyundai's Global CV Business
    • Executive Summary-Comparative Analysis of Key Regions
      • Table Hyundai Motor Group Commercial Vehicle Business Outlook: Comparative Analysis of CV Strategy, Global, 2014-2022
    • Executive Summary-Price-GVWR Comparison
    • Executive Summary-Won vs. Dollar Price Impact
    • Executive Summary-5 Key Drivers for HMG Success in CV Market
    • Executive Summary-Current and Future Outlook
  • Research Scope, Objectives, Background, and Methodology
    • Research Scope
    • Research Aims and Objectives
    • Key Questions This Study Will Answer
    • Research Background
    • Research Methodology
    • Key OEMs Compared in This Study
  • Definitions and Segmentation
    • Commercial Vehicle Definitions and Vehicle Segmentation
      • Table Commercial Vehicle Market: Definitions and Segmentation, Global, 2014
  • Global Commercial Vehicle Market Overview
    • Global MD-HD Truck Market Outlook
    • MD-HD Truck OEM Sales Performance 2014
    • Global LCV Market Outlook
    • LCV OEM Regional Sales Performance 2014
  • Overview of HMG's Commercial Vehicle Business
    • HMG Commercial Vehicle Business Overview
    • Commercial Vehicle Business Footprint
    • HMG Commercial Vehicle Business Outlook 2022
    • HMG Commercial Vehicle Product Portfolio
    • Product Focus-HMG Light City Vehicle (3-3.5T)
    • Product Focus-HMG Light City Vehicle (3.5-4 T)
    • Product Focus-Upcoming Pickup Truck Concept
    • Product Focus-HMG's Medium-Duty Truck
    • Product Focus-HMG Heavy-Duty Truck
    • Product Focus-HMG MD-HD Bus
    • GVWR Price Differential-Segment Comparison
    • SWOT Analysis
  • HMG's Regional Commercial Vehicle Activities
    • Regional Market Status
    • South Korea
    • China
    • North America
    • South America
    • The Middle East and Africa
    • European Union
    • Russia
    • India
    • Comparative Analysis-Key Regions
      • Table Hyundai Motor Group Commercial Vehicle Business Outlook: Comparative Analysis of CV Strategy, Global, 2014-2022
  • Sales and Service Focus
    • Brand Strategy
    • Aftersales Differentiation
      • Table Hyundai Motor Group Commercial Vehicle Business Outlook: OEM Warranty Comparison, Global, 2014-2020
    • Dealership Strength
    • HMG Dealership Value Chain and Profit Margin Analysis
      • Table Hyundai Motor Group Commercial Vehicle Business Outlook: Dealership Value Chain and Profit Margin Analysis, Global, 2014 and 2022
    • HMG Dealership Mission
  • Technology Focus
    • HMG CV Technology Focal points
    • Powertrain Research Focus
    • Fuel Efficiency as USP
    • Safety in "Value Trucks"
    • HMG CV Platform Features Map
  • Growth Strategy
    • Growth Target
    • Regional Position Forecast
    • Value Proposition
    • Won vs. Dollar-Price Impact
    • Global Sales Performance in Top 5 Markets
    • 5 Key Drivers for Success in the CV Market
  • Conclusions and Future Outlook
    • Key Conclusions
    • HMG Future Outlook
    • The Last Word-Three Big Predictions
  • Appendix
    • Abbreviations and Acronyms Used
    • Market Engineering Methodology

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