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Executive Analysis of the Global Operations of Ford Motor Company

Executive Analysis of the Global Operations of Ford Motor Company

This research service aims to provide a strategic overview of Ford to identify and understand the factors that contribute to the organization‘s success. Objectives

To delve into Ford‘s key operational strategies, with a focus on corporate structure, shareholder strategies, R&D strategies, localization strategies, production capabilities, and performance

To provide an overview of the company's product strategies, including product planning, development, and positioning, as well as branding strategies

To explore the growth of Ford‘s regional operations

To furnish the market size and forecasts of Ford‘s current and future global cars, SUVs, and LCVs for 2011–2022

To analyse competitive factors, competitors‘ market shares, and product portfolios and capabilities


  • Executive Summary
    • Executive Summary-Key Findings
    • Ford Passenger Vehicle and LCV Sales
    • Associated Multimedia
  • Research Scope, Objectives, and Methodology
    • Research Scope
    • Research Aims and Objectives
    • Key Questions This Study Will Answer
    • Research Background
    • Research Methodology
    • Key OEM/Participant Groups Compared in This Study
  • Segmentation
    • Vehicle Segmentation
  • Overview of Ford Motor Company
    • Snapshot of Ford's Product Portfolio
    • Snapshot of Ford's Performance
      • Table Ford Motor Company: Performance Snapshot, Global, 2014
    • Ford's Total Unit Sales
      • Table Ford Motor Company: Annual Production and Sales Volume, Global and North America, 2005-2014
    • Ford's Total Sales Volume
    • Light Vehicle Sales by Product Segment
    • Ford's Total Sales Volume
  • Ford Motor Company's Regional Strategies
    • Snapshot of Ford's Regional Strategies
    • Ford's Product Segment Share
    • Ford's Product Sales Performance
    • Ford's Top 5 Markets by Sales
    • Ford's Launch of Jiayue in China
    • Ford in China-Rationale behind the New Sub-brand
  • Corporate Strategy
    • Snapshot of Ford's Corporate Strategies
    • Ford's 2020 Vision
    • Ford's Corporate Vision
    • Vehicle Sales Forecast
    • Global Revenue and Operating Profit
    • Performance Snapshot
  • R&D and Manufacturing Strategy
    • Snapshot of Ford's R&D Strategy
    • Ford's R&D Budget-Global
      • Table Ford Motor Company: R&D Budget, Global, 2007-2014
    • Ford's R&D Centres
    • Creating Centres of Excellence
    • Ford's R&D Centres of Excellence
    • GPDS-Process
    • Ford's Performance Divisions
    • Snapshot of Ford's Manufacturing Strategies
    • Ford's Global Platform Consolidation
    • Ford's Plant Locations
      • Table Ford Motor Company: Plant Locations, Global, 2011-2014
    • Ford's Assembly Sites
      • Table Ford Motor Company: Number of Plants, North America, 2013
    • Ford's R&A and Assembly Locations
  • Product Portfolio Strategy
    • Snapshot of Ford's Product Portfolio
    • Ford's Current and Future Product Segments
    • Ford's Product Segment Mix
      • Table Ford Motor Company: Segment Mix Restructuring, Global, 2010 and 2020
    • Ford's Super Segment
    • Ford's Product Re-engineering Strategy
    • Ford's Lincoln Brand
  • Technology Strategy
    • Snapshot of Ford's Technology Strategies
    • Ford's Themes for Innovation
    • Ford's Technology Roadmap
    • Ford's Powertrain Technology Strategies
    • Ford's Safety Technology Strategy
    • Future Developments in Safety
    • Ford's In-vehicle System-Ford Sync
    • Ford's HMI Technology
    • Automotive HWW Technologies
  • Mobility Strategy
    • Snapshot of Ford's Mobility Strategies
    • Ford's Mobility Experiments
    • Ford's Mobility Project Pilot Launches
  • Key Conclusions
    • Key Conclusions-Rationale for Ford's Success
    • The Last Word-3 Big Predictions
  • Appendix
    • Market Engineering Methodology
    • Abbreviations and Acronyms Used
    • BSIG Research Program

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