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European Over the Top (OTT) Video Services Market, Forecast to 2021

European Over the Top (OTT) Video Services Market, Forecast to 2021

Over-the-Top (OTT) video services including video on demand are already widespread in Europe as a popular option for entertainment. The market comprises over 400 services including Pay TV operators, telcos, broadcast networks and pure play OTT service providers. The market is headed towards an increasing deployment of converged bundled services. This study analyzes the main trends that are driving and restraining the OTT Video market in Europe as well as the business models including advertising, subscription and transactions for video on demand. The study provides regional forecasts in two scenarios for total unique connected viewers, paid subscribers, as well as revenue from 2016 to 2021 for EU-28 with breakouts for 5 major countries - UK, Germany, France, Netherlands and Spain. It also presents competitor profiles of leading OTT/VOD companies such as Netflix, Amazon, Sky, BBC iPlayer, Apple iTunes, Wuaki TV, Knippr, Maxdome and Canal Play.


  • Executive Summary
    • Key Findings
    • Market Engineering Measurements
    • Current and Future Outlook
    • CEO's Perspective
  • Market Overview
    • Market Definitions
      • Table Scope
    • Key Questions this Study will Answer
  • OTT Video Ecosystem
    • Some of the Ecosystem Key Stakeholders
    • Operations of OTT Video Service Providers
    • OTT Video Services-Business Models
    • Number of OTT Video Services by Business Models
    • Examples of Service Providers for SVOD, AVOD and TVOD
    • OTT Video Services-SVOD
    • SVOD Services-Geographic Distribution
  • Market Drivers and Restraints
    • Market Drivers
    • Market Drivers Explained
    • Market Restraints
    • Market Restraints Explained
  • Market Trends-Digital Adoption
    • Europe Digital Snapshot
    • Digital Maturity of EU-28 Countries
    • The Digital Single Market Strategy
    • EU-28's 5G Rollout
  • Market Trends-Social Indicators
    • Key Social Trends
    • Ageing Population
    • Impact of Brexit
  • Market Trends-Online Video Viewership
    • Mobile Penetration in Europe
    • Online Video Viewership
    • Combating Piracy
  • Content, Technology and Advertising Trends
    • Content Trends
      • Table Top 10 Languages in OTT Content, EU-28, 2016
    • Technology Trends
  • OTT Video Services Market Forecast
    • Market Sizing
    • Forecast Assumptions
    • Total OTT Video Services Market - Broadband Subscribers and Revenue Forecast
      • Table Total OTT Video Services Market*: Broadband Subscribers and Revenue Forecast, EU-28, 2015-2021
    • Total OTT Video Services Market - Broadband Subscribers and Revenue Forecast Discussion
    • OTT AVOD Services Market - Broadband Subscribers and Revenue Forecast
      • Table OTT AVOD Services Market: Broadband Subscribers and Revenue Forecast, EU-28, 2015-2021
    • OTT AVOD Services Market - Broadband Subscribers and Revenue Forecast Discussion
    • OTT SVOD Services Market-Video Subscribers Forecast
      • Table OTT SVOD Services Market: Video Subscribers Forecast, EU-28, 2015-2021
    • OTT SVOD Services Market-Revenue Forecast
      • Table OTT SVOD Services Market: Revenue Forecast, EU-28, 2015-2021
    • OTT SVOD Services Market-Revenue Forecast Discussion
  • OTT SVOD Services Market-Forecast by Countries
    • Percent Subscriber Breakdown
    • Subscribers and Revenue Forecast-UK
      • Table OTT SVOD Services Market: Subscribers and Revenue Forecast, UK, 2015-2021
    • Subscribers and Revenue Forecast-Germany
      • Table OTT SVOD Services Market: Subscribers and Revenue Forecast, Germany, 2015-2021
    • Subscribers and Revenue Forecast-France
      • Table OTT SVOD Services Market: Subscribers and Revenue Forecast, France, 2015-2021
    • Subscribers and Revenue Forecast-Netherlands
      • Table OTT SVOD Services Market: Subscribers and Revenue Forecast, Netherlands, 2015-2021
    • Subscribers and Revenue Forecast-Spain
      • Table OTT SVOD Services Market: Subscribers and Revenue Forecast, Spain, 2015-2021
    • Subscribers and Revenue Forecast Discussion
  • Competitive Landscape
    • Competitive Environment
    • Netfli
    • Apple iTunes
    • Amazon Prime Video
    • Sky
    • BBC iPlayer
    • Canal Plus
    • ProseibenSat.1
    • Wuaki TV
    • Knippr, T-Mobile Netherlands
    • Chili
    • Megogo
    • Azoomee
  • Growth Opportunities
    • Growth Opportunity 1-Hybrid Revenue Models
    • Growth Opportunity 2-Focus on Content
    • Growth Opportunity 3-Convergence
    • Growth Opportunity 4-High Resolution Content
    • Growth Opportunity 5-Personalization
    • Strategic Imperatives for Success and Growth
  • Conclusions
    • The Last Word-Three Big Predictions
  • Appendix
    • Market Engineering Methodology
    • Digital Maturity Index
    • Partial List of Companies Interviewed

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