Market Research Logo

European and North American ADAS L1 and L2 Market, 2018

European and North American ADAS L1 and L2 Market, 2018

The demand for advanced driver assistance systems (ADAS) that help drivers monitor, warn, and assist in braking and steering tasks will increase over the next decade, stimulated largely by regulations and consumer interest in safety applications that help protect drivers and reduce the likelihood of accidents.The European Union and the United States mandate that vehicles be equipped with autonomous emergency braking systems (AEBs) and forward collision warning systems (FCWs), starting 2020. Consumers are becoming increasingly interested in ADAS applications that promote comfort, convenience, and safety as well as those that assist with parking or monitoring of blind spots.

The proliferation of these functions will provide the necessary impetus to migrate to semi-autonomous vehicles and, eventually, fully autonomous vehicles. However, to make this happen, original equipment manufacturers (OEMs) and tier 1 suppliers must be in a position to better delineate the benefit and value proposition to consumers. At present, consumers are forced to opt for bundled packages that could comprise ADAS functions they do not require. OEMs should empower customers by allowing them to choose ADAS functions of their choice, which will result in the following: 1) more customers will benefit from the advantages ADAS offers and 2) uptake rates of the various ADAS functions will see a drastic increase.

Research Scope
The base year for this research service is 2017, and numbers are forecast up to 2025.
Key Features
Provide a strategic overview of the European and North American ADAS L1 and L2 market that includes key technology trends and drivers and restraints for systems such as lane departure warning (LDW), adaptive cruise control (ACC), blind spot detection (BSD), night vision (NV), forward collision warning (FCW), and park assist (PA)
Offer market size and forecast by type of technology, OEM, and region (2017-2025)
Analyze competitive factors, market shares, and product portfolios and capabilities
Develop an actionable set of recommendations for OEMs and suppliers for market entry

Key Issues Addressed
What is the current and future scope of L1 and L2 ADAS applications across the passenger cars market in Europe and North America?
What standard L1 and L2 ADAS functions do OEMs, suppliers, and regulators consider? What are the industry challenges that restrict widespread adoption?
Which major OEMs and suppliers are likely to lead the market? What are their strategies for the next 5 years?
What are the best practices of the key OEMs and suppliers?
What are the limitations to the adoption of ADAS technology-based applications? What are the growth prospects for these applications?


  • Executive Summary
    • Key Findings and 2018 Outlook
    • SAE Definition for Automation Levels
    • Europe and North America Combined Adoption of L1-L2 Levels
      • Table ADAS L1 and L2 Market: Combined Adoption of L1-L2 Levels, Europe and North America, 2017–2025
    • Europe and North America Combined Adoption of Automation Levels
      • Table ADAS L1 and L2 Market: Combined Adoption of Automation Levels, Europe and North America, 2017–2025
    • Technology Roadmap Overview
    • ADAS Market for L0—BSD, LDW, FCW, PDC, and NVS
    • Segment-wise ADAS L0 Fitment—Snapshot
      • Table ADAS L1 and L2 Market: Segment-wise ADAS L0 Fitment, Europe and North America, 2017
    • ADAS Market for L1—APA, AEB, and CWS
    • ADAS Market for L1 and L2—ACC, LKA, and TJA
    • Segment-wise ADAS L1/L2 Fitment—Snapshot
      • Table ADAS L1 and L2 Market: Segment-wise ADAS L1/L2 Fitment, Europe and North America, 2017
    • Comparative Supplier Offerings—L0 and L1 Features
    • Comparative Sensor Suite Offerings—L0 and L1 Features
      • Table ADAS L1 and L2 Market: Supplier Sensor Suite—L0 and L1 Features, Europe and North America, 2017
  • Research Scope, Objectives, Background, and Methodology
    • Research Scope
    • Research Aims and Objectives
    • Key Questions this Study will Answer
    • Research Background
    • Research Methodology
  • Product Segmentation and Definition
    • Product Segmentation
    • L1–L2 ADAS Function and Driver Responsibility
    • Feature Definitions
    • Vehicle Segmentation
  • Sensor Suite Technology and Regulatory Mandates
    • Sensors Currently Used across Applications
    • Technology Roadmap—Forward Camera Module
    • Technology Roadmap—Radar Module
    • Technology Roadmap—LiDAR Module Commercialization
    • Euro NCAP ADAS Regulations
    • Euro NCAP Requirements to Achieve 5 Star Rating
      • Table ADAS L1 and L2 Market: Euro NCAP Requirements for 5 Star Rating, Europe and North America, 2017–2025
  • Market Drivers and Restraints
    • Total ADAS Market—Drivers and Restraints
    • Market Drivers
    • Market Drivers Explained
    • Market Restraints
    • Market Restraints Explained
  • ADAS Market
    • European Adoption of Automation Levels
    • North American Adoption of Automation Levels
    • Feature Penetration—Scenarios
      • Table ADAS L1 and L2 Market: Feature Penetration Scenarios, Europe and North America, 2017–2025
  • Blind Spot Detection
    • Feature Penetration—Blind Spot Detection (BSD)
      • Table ADAS L1 and L2 Market: BSD Feature Penetration, Europe and North America, 2017–2025
    • BSD Penetration Forecast by OEM
    • BSD Penetration Forecast by Segment
  • Lane Departure Warning
    • Feature Penetration—Lane Departure Warning (LDW)
      • Table ADAS L1 and L2 Market: LDW Feature Penetration, Europe and North America, 2017–2025
    • LDW Penetration Forecast by OEM
    • LDW Penetration Forecast by Segment
  • Forward Collision Warning
    • Feature Penetration—Forward Collision Warning (FCW)
      • Table ADAS L1 and L2 Market: FCW Feature Penetration, Europe and North America, 2017–2025
    • FCW Penetration Forecast by OEM
    • FCW Penetration Forecast by Segment
  • Park Distance Control
    • Feature Penetration—Park Distance Control (PDC)
      • Table ADAS L1 and L2 Market: PDC Feature Penetration, Europe and North America, 2017–2025
    • PDC Penetration Forecast by OEM
    • PDC Penetration Forecast by Segment
  • Night Vision
    • Feature Penetration—Night Vision (NV)
      • Table ADAS L1 and L2 Market: NV Feature Penetration, Europe and North America, 2017–2025
    • NV Penetration Forecast by OEM
    • NV Penetration Forecast by Segment
  • Autonomous Parking Assist
    • Feature Penetration—Autonomous Parking Assist (APA)
      • Table ADAS L1 and L2 Market: APA Feature Penetration, Europe and North America, 2017–2025
    • APA Penetration Forecast by OEM
    • APA Penetration Forecast by Segment
  • Autonomous Emergency Braking
    • Feature Penetration—Autonomous Emergency Braking (AEB)
      • Table ADAS L1 and L2 Market: AEB Feature Penetration, Europe and North America, 2017–2025
    • AEB Penetration Forecast by OEM
    • AEB Penetration Forecast by Segment
  • Crosswind Stabilization
    • Feature Penetration—Crosswind Stabilization (CWS)
      • Table ADAS L1 and L2 Market: CWS Feature Penetration, Europe and North America, 2017–2025
    • CWS Penetration Forecast by OEM
    • CWS Penetration Forecast by Segment
  • Adaptive Cruise Control
    • Feature Penetration—Adaptive Cruise Control (ACC)
      • Table ADAS L1 and L2 Market: ACC Feature Penetration, Europe and North America, 2017–2025
    • ACC Penetration Forecast by OEM
    • ACC Penetration Forecast by Segment
  • Lane Keeping Assist
    • Feature Penetration—Lane Keeping Assist (LKA)
      • Table ADAS L1 and L2 Market: LKA Feature Penetration, Europe and North America, 2017–2025
    • LKA Penetration Forecast by OEM
    • LKA Penetration Forecast by Segment
  • Traffic Jam Assist
    • Feature Penetration—Traffic Jam Assist (TJA)
      • Table ADAS L1 and L2 Market: TJA Feature Penetration, Europe and North America, 2017–2025
    • TJA Penetration Forecast by OEM
    • TJA Penetration Forecast by Segment
  • Analysis of Supplier Brand Positioning and Strategy
    • Supplier Profile—Aptiv (Formerly Delphi Automotive PLC)
    • Supplier Profile—Autoliv
    • Supplier Profile—Bosch
    • Supplier Profile—Continental
    • Supplier Profile—Denso
    • Supplier Profile—HELLA
    • Supplier Profile—Hyundai Mobis
    • Supplier Profile—Magna
    • Supplier Profile—Valeo
    • Supplier Profile—ZF-TRW
    • Comparative Supplier Offerings—L0 and L1 Features
    • Comparative Sensor Suite Offerings—L0 and L1 Features
      • Table ADAS L1 and L2 Market: Supplier Sensor Suite—L0 and L1 Features, Europe and North America, 2017
  • Growth Opportunities and Companies to Action
    • Growth Opportunity—Investments and Partnerships
    • Strategic Imperatives for Success and Growth
  • Conclusions and Future Outlook
    • Key Conclusions and Outlook
    • The Last Word—3 Big Predictions
  • Appendix
    • Market Engineering Methodology
    • Partial List of Acronyms and Abbreviations Used

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report