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Analysis of the European Hosted IP Telephony and UCC Services Market

  • Executive Summary
    • Key Findings
    • Market Engineering Measurements
    • CEO's Perspective
  • Market Overview
    • Market Definitions
    • Market Overview-Definitions
    • Market Definitions and Methodology Overview
    • Key Questions This Study Will Answer
    • Market Overview-Market Readiness
    • Market Overview-Hosted IP Telephony and UCC Services Ecosystem
    • Market Overview-Distribution Channels
    • Market Distribution Channels Discussion
    • Channel SWOT Analysis
  • External Challenges: Drivers and Restraints-Total Hosted IP Telephony and UCC Services Market
    • Market Drivers
    • Primary Drivers for IT Investments
    • Major Challenges Facing IT
    • Attitudes toward Use of Cloud Computing/Hosted Communications
    • Satisfaction with Cloud Computing Use by Company Size
    • Satisfaction with Cloud Computing Use by Vertical
    • Market Restraints
    • Attitudes Toward Cloud Computing by Non Users
  • Forecasts and Trends-Total Hosted IP Telephony and UCC Services Market
    • Forecast Assumptions
    • Installed Base and Revenue Forecast
      • Table Total Hosted IP Telephony and UC Services Market: Installed Base and Revenue Forecast, Europe, 2013-2021
    • Installed Users and Revenue Forecast Discussion
    • Pricing Trends and Forecast
      • Table Total Hosted IP Telephony and UCC Services Market: Average Price per User per Month, Europe, 2013-2021
    • Pricing Trends and Forecast Discussion
  • Demand Analysis-Total Hosted IP Telephony and UCC Services Market
    • Demand Analysis
      • Table Total Hosted IP Telephony and UCC Services Market: Market Penetration, Europe, 2013-2021
    • Demand Analysis Discussion
    • IT Deployment in the Cloud
    • Current Deployment of IT in the Cloud by Company Size
    • Current Deployment of IT in the Cloud by Vertical
  • Country and Sub-region Analysis-Total Hosted IP Telephony and UCC Services Market
    • Installed Users by Region
      • Table Total Hosted IP Telephony and UCC Services Market: Installed Users by Region, Europe, 2013-2021
    • Germany, France and the UK
    • Italy and Spain
    • Belgium, Netherlands and Luxembourg
    • The Nordics
    • The Rest of Western Europe
    • Central and Eastern Europe
  • Market Share and Competitive Analysis-Total Hosted IP Telephony and UCC Services Market
    • Market Share
    • Competitive Environment
    • Select Providers and Platform Vendors
    • Competitive Factors and Assessment
    • Criteria When Selecting a Cloud Provider
    • Criteria When Selecting a Cloud Provider by Company Size
    • Criteria When Selecting a Cloud Provider by Vertical
  • Mega Trends and Industry Convergence Implications
    • Impact of Mega Trends on the European Hosted IP Telephony and UCC Services Market
    • BYOD Policy and Enforcement
    • Impact of Mega Trends on the European Hosted IP Telephony and UCC Services Market
    • Distribution of Worker Types by Industry
      • Table The Workforce Picture by Industry-Now and in the Future, Europe, 2014-2017
    • Mega Trend Impact on the European Hosted IP Telephony and UCC Services Market
  • The Last Word
    • The Last Word-Predictions
    • The Last Word-Recommendations to IT Decision Makers
    • The Last Word-Recommendations to Providers
  • Appendix
    • Market Engineering Methodology
    • Market Engineering Measurements
      • Table Total Hosted IP Telephony and UCC Services Market: Market Engineering Measurements, Europe, 2014
    • Additional Sources of Information on Hosted IP Telephony and UCC Services Market
    • List of Companies Included in "Others"
    • Partial List of Companies Interviewed

Analysis of the European Hosted IP Telephony and UCC Services Market

The rapidly growing European hosted Internet protocol (IP) and unified communications and collaboration (UCC) services market is creating opportunities for both European and international providers delivering compelling next-generation solutions.

In 2014, the market grew by 􂀀 percent in terms of installed users and 􂀀 percent in terms of service provider revenue. It is expected to grow at 􂀀 percent in terms of users and 􂀀percent in terms of revenue from 2014 to 2021.

The early adopters of hosted IP telephony and UCC services in Europe are primarily small and medium-size businesses (SMBs) as they typically have more limited budgets, IT staff and expertise required to deploy and manage advanced communications solutions on the premises.

With the advent of multi-instance architectures based on private branch exchange (PBX) technologies, hosted communications are steadily gaining traction among larger organizations looking for greater security and the flexibility to customize and integrate their communications solutions with business tools.

The majority of the activated service bundles include PBX functionality and voice/unified messaging. With the exception of a few service offerings specifically focused on mobile users, only a small percentage of installed users have deployed advanced mobility. Presence and instant messaging (IM), conferencing and contact center attach rates are relatively low.

Going forward, fixed-mobile convergence (FMC) and mobile UC clients, which are currently a key differentiator and a competitive advantage for certain service providers, will become table stakes in customer evaluation of hosted solutions and providers.

Market penetration and growth rates by country and sub-region have thus far been determined mostly by the availability of compelling solutions. In the future, specific demand characteristics will shape the growth curve in each European market.


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