Analysis of the European Hosted IP Telephony and UCC Services Market
The European hosted Internet protocol (IP) and unified communications and collaboration (UCC) market offers considerable opportunities for both European and international providers delivering compelling next-generation solutions. Over the next five years, service providers with a larger footprint and a greater number of channel partners, reliable networks and the ability to deliver more advanced capabilities will be most successful. This study provides insight on market trends and challenges, a market forecast and a competitor market positioning assessment. Vendors, service providers, resellers and customer organizations can use this analysis to improve their competitive positioning and develop sustainable growth strategies.
The European hosted Internet protocol (IP) and unified communications and collaboration (UCC) market offers considerable opportunities for both European and international providers delivering compelling next-generation solutions.
The majority of European hosted IP telephony and UCC services users are in small and medium-sized businesses (SMBs) lacking the resources—budgets, IT staff and expertise, etc.—to deploy and manage advanced communications solutions on the premises.
Most of the activated service bundles include private branch exchange (PBX) functionality and voice/unified messaging. Only a small percent of the installed users have deployed advanced mobility, presence and instant messaging (IM), and conferencing capabilities.
Going forward, as service offerings become more compelling both in terms of feature functionality and price and as larger businesses begin to adopt hosted solutions, the penetration of advanced capabilities in the installed base and the number of services per user will increase.
More specifically, fixed-mobile convergence (FMC) and mobile UC clients, which are currently a key differentiator and a competitive advantage for some service providers, will soon become table stakes in customer evaluation of hosted solutions and providers.
Market penetration and growth rates by country and sub-region have so far been determined mostly by the availability of compelling solutions. In the future, specific demand characteristics will shape the growth curve in each European market.
Electronic Access - Single User Fulfilled By Publisher
Electronic Access - Global Site License Fulfilled By Publisher