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European Corporate Mobility Market, 2016

European Corporate Mobility Market, 2016

Corporate mobility is a relatively new term that defines a wide range of mobility services adopted specifically to cater to the mobility requirements of companies.

Transport solutions for companies have traditionally comprised private cars for employees along with a few spare company vehicles and have essentially been about the total cost of ownership. However, with growing financial viability concerns in an increasingly competitive market environment along with a pressing need to reduce carbon footprint, corporates are seeking a shift of focus towards the total cost of usage and mobility. Whilst so far, leasing companies have primarily catered to transport solutions for organisations, a wide range of service providers such as rental companies, travel management companies, IT platforms, and OEMs are now offering new mobility services that shift the focus from ownership to usage to mobility.

The study segments the corporate mobility market on the following lines: mobility spend, decision making structure, mobility policies, fleet management, acceptance of new mobility business models, and working patterns. The key markets under corporate mobility are carsharing, corporate carsharing, car rental, ridesharing, bikesharing, ride hailing, public transport, and integrated mobility. Under the private ownership model, fuel cards and payments cards were the main tools to improve fleet efficiency. On the other hand, under the usage and mobility model, mobility cards, mobility budget, and smart mobility are the strategic tools in enabling a behavioural change amongst employees. Flexible mobility, business travel, new corporate partnerships for travel and hospitality, business leisure, smartphone-based services, Internet aggregators, and real-time data analytics are expected to be the defining trends in the corporate mobility market.

In-depth conversations with companies across five countries—UK, France, Germany, Netherlands, and Belgium—have highlighted important considerations that lead to the adoption of corporate mobility services. The key areas are: reducing the need for travel, consensus on private ownership of cars, adoption of green vehicles, encouraging economical driving, and offering incentives. With the exception of France, all the countries offer significant opportunities in various aspects of corporate mobility services such as fleet and travel integration, integrated mobility, and mobility budget. Whilst France exhibits low interest in the adoption of such services, it has the highest experience in corporate mobility.

The study comprehensively covers the key markets, drivers and restraints, strategic decision-making factors, growth dynamics, and market trends in various segments of the corporate mobility market, and identifies the to-go companies in each of the key markets.


1. Executive Summary
Executive Summary
Key Findings
Future of Corporate Mobility—From TCO to TCM
Mobility Landscape—Many Players, New Partnerships, and New Models
Future of Integrated Mobility—A Summary
“Social Goes Corporate”—From Sharing to Business
Mobility Solutions Overview
Regional Mobility Analysis
2. Research Scope, Objectives, Background, and Methodology
Research Scope, Objectives, Background, and Methodology
Research Scope
Research Aims and Objectives
Key Questions this Study will Answer
Research Background
Research Methodology
3. Definitions and Segmentation
Definitions and Segmentation
System Segmentation
System Definitions
System Definitions (continued)
4. Market Overview
Market Overview
Converging Mega Trends and their Impact on Integrated Mobility
Integrated Mobility Definition
Future of Corporate Mobility—From TCO to TCM
Mobility Landscape—Many Actors, New Partnerships, New Models
Integrated Mobility—Key Customers and Future Trends
Mobility Landscape—Many Players, New Partnerships, New Models
Carsharing Business Models
Continued Diversification of Corporate Carsharing
Ridesharing Business Models—Comparative Market Positioning
Integrated Mobility Potential—Need to Address the Business Case
Branding—Moovel: A Mobility Brand First, OEM-owned Second
Mobility Brand Comes First, Ownership Structure Second
Future of Integrated Mobility—Summary
5. Trends and Implications—Corporate Mobility Market
Trends and Implications—Corporate Mobility Market
Reason for Interest—Business Travel is a >$1 Trillion Market
Increased Business Travel and Technology Disrupting the Market
Business and Leisure Convergence = “Bleisure”
“Social Goes Corporate”—From Sharing to Business
Companies Increasingly Opting for Self Service Corporate Mobility
Explaining the Corporate Mobility Value Chain
Key Innovations across Corporate Mobility Providers
Highlighting Key Corporate Mobility Trends
Future of Corporate Mobility—Frost & Sullivan’s Vision
Existing Corporate Mobility Process
What Partnerships are Next
6. Growth Opportunities and Companies to Action
Growth Opportunities and Companies to Action
Growth Opportunity—Building the Case for Corporate Mobility
Strategic Imperatives for Success and Growth
Corporate Mobility Study—Growth Challenges and Opportunities
Key Strategic Findings Aligned to Mobility Priorities
7. Segment Analysis—Company Vehicles
Segment Analysis—Company Vehicles
Company Vehicle Overview 1
Company Vehicle Overview 2
Company Car Policy
Improving Fleet Efficiency
Summary of Car Leasing Customer Feedback
8. Segment Analysis—Short-term Vehicle Access
Segment Analysis—Short-term Vehicle Access
Corporate Carsharing or Pool Car Access
Car Club Access and Satisfaction
Interest in Short-term Vehicle Access
Corporate Carsharing vs. Car Club
Specific Feedback on Car Clubs
Corporate Carsharing
Car Rental Needs
9. Segment Analysis—Mobility Solutions Overview
Segment Analysis—Mobility Solutions Overview
Mobility Solutions by Country
Mobility Solutions Overview
Other Mobility Solutions Access
Mobility Solutions by Sector
Interest in Mobility Allowance
Mobile Devices—High Shift Away from Blackberry
Smartphone Technology Enabling Corporate Mobility
10. Segment Analysis—Business Travel
Segment Analysis—Business Travel
Annual Budget for International Business Travel
Annual Budget for International Business Travel (continued)
Annual Budget for International Business Travel (continued)
Corporate Credit Card Usage
Smart Card Usage
Interest on Smart Card
Mobility IT Platform
Mobility IT Platform by SMEs/Large Companies
Mobility IT Platform by Country
Satisfaction with Current Mobility IT Providers
Main Reasons of Satisfaction/Dissatisfaction
Company Environmental Awareness
Flexible Working Policies
11. Segment Analysis—Future Mobility Solutions
Segment Analysis—Future Mobility Solutions
New Mobility Solutions—Interest/Acceptance
New Mobility Solutions—Best Player
New Mobility Solutions—Best Player (continued)
Best Player by SME/Large Company
New Mobility Solutions—Best Player
Important Areas to Address
Provider Selection Criteria
Provider Selection Criteria by Country
Mobility Integration Services
Mobility Integration Services (continued)
Mobility Integration Services in Mobile Applications
Mobility Integration Services in Mobile Applications (continued)
Decision Process Examples
12. Country Analysis
Country Analysis
Country Summary—France
Country Summary—France (continued)
Country Summary—Germany
Country Summary—Germany (continued)
Country Summary—UK
Country Summary—UK (continued)
Country Summary—Belgium
Country Summary—Belgium (continued)
Country Summary—Netherlands
Country Summary—Netherlands (continued)
Conclusion—Strategy for Corporate Mobility
Prioritisation of High Opportunity Companies
13. Conclusions and Future Outlook
Conclusions and Future Outlook
Key Conclusions and Future Outlook
The Last Word—3 Big Predictions
Legal Disclaimer
14. Appendix
Appendix
Definitions and Colour Coding of Interviews
Learn More—Next Steps
Market Engineering Methodology

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