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European Consumers’ Attitude towards Driving Dynamics Technologies

European Consumers’ Attitude towards Driving Dynamics Technologies

Determine consumer perceptions and attitudes toward vehicle driving dynamics and evaluate the importance of new chassis technologies to improve driving pleasure.

Establish desirability and willingness to pay for features that enhance the driving experience by consumer/vehicle groups within different regional markets.

Determine the importance and influence of driving dynamics in the purchasing decision of a new vehicle.

Ascertain the type of systems most preferred by consumer segments within different regional markets.

Recommend technology development and positioning to original equipment manufacturers (OEM) and suppliers.

About this report

A consumer survey completed in 2014 by Frost & Sullivan has revealed that 70% of consumers rate secure feel as the most important aspect when talking about a better driving experience. The survey interviewed more than 1,800 drivers of different car segments across France, Germany, the United Kingdom, and Russia. The survey results present consumers’ driving behaviours as well as their attitudes and acceptance of different driving dynamics technologies such as steering, suspension, tyres, brakes and safety, and driveline systems. Additionally, the survey covers general attitudes about vehicle features such as exterior and interior design, price, ride quality, reliability, and safety.


  • Research Objectives and Method Details
    • Research Objectives
    • Method Details
    • Sample Structure
      • Table Sample Structure
    • Definitions-Vehicle Segment
    • Technology Definitions
  • Executive Summary
    • Surprising and Interesting Voices of European Consumers on Their Driving Dynamics Preferences
    • The 10 Most Important Findings on European Consumers
    • Three Different Consumer Groups Based on Attitudes and Knowledge of Car Technology
    • Purchase Criteria
    • Important Aspects to Improve the Driving Experience
    • Important Aspects to Improve the Driving Experience by Country/Consumer Groups
    • Overview of Steering Technology by Country
    • Top Preferred Steering Features
    • Overview of Suspension Technologies
    • Overview of Brake Technology by Country
    • Tyre Preference by Country
    • Overview of Driveline Technology by Country
    • Top Advantages of Driving an AWD Vehicle
    • Test Drives
    • Important Aspects for the Test Drive
    • Main Information Source
  • Consumer Segmentation
    • Three Different Consumer Groups Based on Attitudes and Knowledge of Car Technology
    • Car Enthusiasts
    • Technology Followers
    • Late Adopters
  • Steering
    • Summary: Steering Technologies
    • Overview of Steering Technologies
    • Awareness and Understanding of Steering Technologies by Country
    • Awareness and Understanding of Steering Technologies by Car Segment
      • Table Awareness and Understanding of Steering Technologies by Car Segment
    • Willingness to Pay: Steering Technologies
    • Willingness to Pay by Country
      • Table Willingness to Pay by Country: Cost (Euro) and Percent of Total Car Budget
    • Willingness to Pay by Car Segment
      • Table Willingness to Pay by Car Segment: Cost (Euro) and Percent of Total Car Budget
  • Suspension
    • Summary: Suspension Technologies
    • Overview of Suspension Technologies
    • Awareness and Understanding of Suspension Technologies by Country
    • Willingness to Pay: Suspension Technologies
    • Awareness and Understanding of Suspension Technologies by Car Segment
      • Table Awareness and Understanding of Suspension Technologies by Car Segment
    • Willingness to Pay by Country
      • Table Willingness to Pay by Country: Price (Euro) and Percent of Total Car Budget
    • Willingness to Pay by Car Segment
      • Table Willingness to Pay by Car Segment: Price (Euro) and Percent of Total Car Budget
    • Attitudes towards Suspension Technologies by Country and Car Segment
  • Tyres
    • Summary: Tyres
    • Preference of Tyre Ranges by Country and Car Segment
    • Preference of Tyre Types by Country and Car Segment
    • Wheel Preference by Country and Car Segment
    • Tyre Purchase Preference by Country and Car Segment
  • Brakes and Safety
    • Summary: Brakes and Safety
    • Awareness and Understanding of Brake Technologies by Country
    • Awareness and Understanding of Brake Technologies by Car Segment
      • Table Awareness and Understanding of Brake Technologies by Car Segment
    • Interest in Brake-by-wire by Country and Car Segment
  • Driveline System
    • Summary: Driveline system
    • Overview of Driveline Technologies
    • Awareness and Understanding of Driveline Technologies by Country
    • Awareness and Understanding of Driveline Technologies by Car Segment
      • Table Awareness and Understanding of Driveline Technologies by Car Segment
    • Consideration of AWD
    • Consideration of Driveline Technologies
    • Willingness to Pay: AWD Technologies
    • Willingness to Pay by Country
      • Table Willingness to Pay by Country: Cost (Euro) and Percent of Total Car Budget
    • Willingness to Pay by Car Segment
      • Table Willingness to Pay by Car Segment: Cost (Euro) and Percent of Total Car Budget
    • Top Advantages of Driving an AWD Vehicle
    • Top Advantages of Driving an AWD Vehicle by Country
    • Top Advantages of Driving an AWD Vehicle by Segment
    • Top Features of the AWD System by Country
    • Top Features of the AWD System by Car Segment
    • Occasions to Want an AWD Vehicle by Country and Car Segment
  • Consumer General Attitudes
    • Summary: Consumer General Attitudes
    • Purchase Criteria-Importance vs. Satisfaction
    • Purchase Criteria-Importance
    • Purchase Criteria by Country
    • Purchase Criteria by Car Segment
    • Purchase Criteria by Driveline and Transmission
    • Current Vehicle Satisfaction by Country
    • Important Aspects to Improve the Driving Experience by Country
    • Important Aspects to Improve the Driving Experience by Segment
  • Drive Mode and Test Drive
    • Summary: Drive Mode and Test drive
    • Availability of Different Drive Modes by Country
    • Availability of Different Drive Modes by Segment
    • Taking a Test Drive by Country
    • Taking a Test Drive by Car Segment
    • Situation of Not Buying the Car after the Test Drive by Country and Car Segment
    • Important Aspects for the Test Drive by Country
    • Important Aspects for the Test Drive by Car Segment
    • Main Information Source
  • Branding
    • Top 5 Premium Manufacturers
    • Top 5 Volume Manufacturers
    • Top 3 Car Manufacturers by Country
    • Top 5 Tyre Manufacturers: Best Performance
    • Top 5 Tyre Manufacturers: Safest Brand
    • Top 5 Tyre Manufacturers by Country
  • Consumer Profiling-Those Who are Willing to Pay a Higher Price for Key Technologies
    • Summary: Consumer Profiling
    • Steer-by-Wire-France
    • Steer-by-Wire-Germany
    • Steer-by-Wire-United Kingdom
    • Steer-by-Wire-Russia
    • Four-wheel Steering-France
    • Four-wheel Steering-Germany
    • Four-wheel Steering-United Kingdom
    • Four-wheel Steering-Russia
    • Air Suspension-French
    • Air Suspension-Germany
    • Air Suspension-United Kingdom
    • Air Suspension-Russia
    • Electric AWD System-France
    • Electric AWD System-Germany
    • Electric AWD System-United Kingdom
    • Electric AWD System-Russia
  • Appendix: Demographics
    • Gender and Age
    • Occupation and Number of People in Household
    • Education and Annual Income
    • Living Areas
    • Frequency of Driving Situations by Country
    • Frequency of Driving Situations by Segment
    • Types of Roads
    • Next Vehicle Purchase
    • Main Information Source for Price
    • Main Information Source for Fuel Economy
    • Main Information Source for Driving Performance
    • Main Information Source for Drivability
    • Main Information Source for Noise/Vibration/Smoothness Characteristics
    • Main Information Source for Reliability of Brand and Model
    • Main Information Source for Technological Details
    • Main Information Source for Maintenance and Repair Costs

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