European Consumers’ Attitude towards Driving Dynamics Technologies
Determine consumer perceptions and attitudes toward vehicle driving dynamics and evaluate the importance of new chassis technologies to improve driving pleasure.
Establish desirability and willingness to pay for features that enhance the driving experience by consumer/vehicle groups within different regional markets.
Determine the importance and influence of driving dynamics in the purchasing decision of a new vehicle.
Ascertain the type of systems most preferred by consumer segments within different regional markets.
Recommend technology development and positioning to original equipment manufacturers (OEM) and suppliers.
About this report
A consumer survey completed in 2014 by Frost & Sullivan has revealed that 70% of consumers rate secure feel as the most important aspect when talking about a better driving experience. The survey interviewed more than 1,800 drivers of different car segments across France, Germany, the United Kingdom, and Russia. The survey results present consumers’ driving behaviours as well as their attitudes and acceptance of different driving dynamics technologies such as steering, suspension, tyres, brakes and safety, and driveline systems. Additionally, the survey covers general attitudes about vehicle features such as exterior and interior design, price, ride quality, reliability, and safety.
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