Enhancing Customer Relationship Management (CRM) for Small Midsized Businesses (SMB)
Small to midsized businesses (SMBs) become successful by truly understanding their customers and being responsive to customer needs. They deliver a superior Customer Experience from initial contact, to sale, delivery, and post-sale service. It is their prime marketplace differentiator.
And customer relationship management (CRM) software has become critical to SMBs by automating their ability to identify profitable sales opportunities and to develop customer loyalty and lifetime value, including social media referrals. CRM applications, combined with SMBs’ business savvy, makes SMBs more competitive in an often challenging market.
Still, there are business, economic, and vendor technology challenges in turning realization into reality. How SMBs respond when implementing CRM and deciding on the right applications could well decide their future.
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