Market Research Logo

Education Market Insight - Malaysia

Education Market Insight

Malaysia is an attractive education destination due to the country`s safe environment, affordable tuition fees and living costs, high-quality education, presence of international branch campuses, and twining programmes.

Asia is becoming a main demand-generating region due to a robust growth in population and income levels. China, Indonesia, and Iran are major contributors to the enrollment of international students in Malaysia.

The enrollment of international students in Malaysian higher educational institutions has been growing at ๔‚€€% since 2005.

Business, sciences, engineering, mathematics, law, and Information Technology (IT) are the major disciplines, comprising ๔‚€€% of student enrollment in Malaysia.

The education industry continues to experience a shortage of highly qualified academic staff.

Education has been identified as National Key Economic Area (NKEA). The industry is supported by the Malaysian Government through benefits such as tax reliefs, Investment Tax Allowance (ITA), and foreign currency policies for service providers.

Malaysian institutions will be further seeking an effective branding through educational collaboration with foreign institutions, establishment of branch campuses in other countries, and adoption of new operational models such as online degrees and Massive Open Online Courses (MOOCs).


  • Executive Summary
    • Key Findings
  • Overview of the Malaysian Education Industry
    • Trans-national Education-Ranking of Universities in Asia
    • Price Competitiveness of Malaysia's Tertiary Education
    • Market Snapshot
    • Malaysia Education Industry Value Chain
    • Relevant Laws and Regulations
  • Education Demand Analysis
    • Education Statistics
      • Table International Student Enrollment in Public and Private Education Institutions, Malaysia, 2008-2013
      • Table Top Destinations and Number of Students Studying Abroad, Malaysia, 2012 and 2013
      • Table Number of Academics in Public and Private Tertiary Education Institution, Malaysia, 2008-2013
    • Attractiveness of Education in Malaysia for International Students
  • Industry Dynamics
    • Trans-national Education-Global Trends
    • Government-driven Education Industry as an NKEA
    • Education City Concept in Malaysia
    • Massive Open Online Courses (MOOC) in Malaysia
    • Government Incentives and Benefits for PHEIs
    • Internationalization and Globalization of the Malaysian Education Industry
    • International Recognition by Accreditations and Ratings of Institutions
  • Competitive Landscape
    • Key PHEIs in Malaysia
    • Key PHEIs by Disciplines Offered
    • Distribution of Key PHEIs in Peninsular Malaysia
    • Future Developments of Key PHEIs
    • Expansion of Education Institutions in Malaysia
  • Conclusion

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report