Market Research Logo

Disruptive Innovations in Natural Colors

Disruptive Innovations in Natural Colors

Consumer demand for naturally derived ingredients and raw materials have led to the increasing demand for natural colors in various industries, the foremost being the food and beverage (F&B) industry. Currently, a major trend in the industry is the “clean label” trend that is being actively pursued by ingredient manufacturers and product developers alike. The “clean label” tag helps in gaining consumer confidence and create a perception of health and wellness in various food and beverage products.

While the use of natural colors is able to overcome the possible adverse effects of artificial colorants, the use of natural colorants is still considered to be in emerging stages mainly due to challenges related to stability, possible leaching and scaling. Efforts to overcome these challenges and development of natural colorants that can impart additional functional benefits are key areas of focus by both academia and industry alike. Besides the ability to develop colorants for use in a wide range of applications, technology developers are also focusing on improving cost-effectiveness to hasten wide scale adoption.

This research service titled “Disruptive Innovations in Natural Colors“ discusses the recent developments in the natural colors that are being touted as a viable alternative for synthetic and chemical ones. The research study focuses primarily of the innovations targeted towards the F&B industry, being the most research intensive application for natural colors.

In brief, the research study captures the following:
Overview of natural colors and application segmentation.
Assessment of key innovations, research focus areas and technology developments
Key impact factors that influence acceptance of natural colors by consumers
Emerging opportunities for technology developers
Key patents. both granted and application status


  • Executive Summary
    • Research Scope
    • Research Methodology
    • Key Findings
  • Introduction to Natural Colors
    • Gaining Preference of Natural Colors has Resulted in Increasing Usage by Product Developers
    • Solvent Extraction Still Remains a Key Technology for Manufacture of Natural Colors
    • Stability and Higher Cost are Key Challenges that Hinder Widespread Adoption
    • Developers Focusing on Improving Formulation and Processing Technologies to Overcome Challenges
    • Natural Colors Divided into Categories Based on the Source Used and Occurrence
    • Wide Range of Sources Investigated for Developing Natural Color Extracts
    • Colors Obtained from Mineral Extracts Also "Considered as Natural" in Certain Applications
  • Technology Overview
    • Anthocyanins -One of Most of Widely Adopted Class of Flavonoids
    • Betalains - Most Widely Researched Pyrrole Derivatives
    • Carotenoids - One of the Widely Used Isoprenoid Derivatives
    • Chlorophylls - Most Widely Researched Pyrrole Derivatives
    • Annatto and Caramel Also Find Prominence in F&B Industry
    • Carmine and Curcumin Extracts are Also Considered as Key Natural Colors
  • Innovation Indicators
    • Research Publications Highlight Steady Focus on the Extraction, Processing and Enhancing the Performance of Natural Colors
    • China Has Published the Maximum Number of Patents
    • Public Funding is Focused on Exploratory Research
    • Acquisitions has Become a Key Strategy for Tier 1 Companies to Expand Their Product and Technology Portfolio
    • Innovations on Anthocyanins Focused on Food, Pharma and Cosmetic Applications
    • Innovations Related to Betalains Targeting Diverse Applications
    • Innovations on Carotenoids Focused Mainly on F&B and Nutraceutical Applications
    • Innovations Related to Chlorophylls Focus on F&B, Feed and Personal Care Applications
    • Stakeholders Also Developing Formulations with Multiple Natural Extracts
    • Stakeholders Also Active in Developing Processing Techniques for Natural Colorants
    • Academia Active in Developing Alternative Raw Materials for Extraction of Natural Colorants
    • Academia Also Active in Developing Processing Techniques and Color Profiles
  • Companies to Watch
    • Burgeoning Start-ups and Technology Developers Keen to Commercialize Products Across Geographies
    • Both Industry Participants and Academia Active in Commercializing New Colorants
  • Analyst Perspectives
    • The Road Ahead- Enhancing Stability and Improving Performance Necessary for Widespread Adoption
  • Key Contacts
    • Select List of Industry Contacts

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report