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Digitized Retail 2020: Capturing Emerging Opportunities (Technical Insights)

  • Executive Summary
    • Research Scope
    • Key Findings
    • Research Methodology
  • Overview of the Topic
    • Digitized Retail and the Marketing Mix
    • The Changing Landscape in Digitized Retail
    • Trends towards Developing Consumer-oriented Businesses
    • Trends to Improve Convenience of Service Delivery
    • Trends to Increase Value for Money
    • Trends to Design Interactive Communication Channels
  • Key Technologies Enabling Digitization of Retail
    • How Can We Use Cloud Computing in Retail ?
    • Companies at The Forefront of This Market
    • How Can We Use Big Data Analytics in Retail ?
    • Companies at The Forefront of This Market
    • How Can We Use Context-aware Computing in Retail ?
    • Companies at The Forefront of This Market
    • How Can We Use Augmented Reality in Retail ?
    • Companies at The Forefront of This Market
    • How Can We Use Indoor GPS in Retail ?
    • Companies at The Forefront of This Market
    • How Can We Use Digital Payment in Retail ?
    • Companies at The Forefront of This Market
  • Technology Convergence: Envision the Future
    • Gamification Could Drive Sales and Increase Price Discounts
    • 3D Printing Enables Personalization of Products
    • Dynamic Pricing Could Blur the Line between Online and Offline Stores
    • Holographic Displays Enhance interactivity with Customers
    • Drones Improve Product Delivery Services
    • Analyst Insights and Conclusion
  • Key Contacts

Digitized Retail 2020: Capturing Emerging Opportunities (Technical Insights)

The retail industry is changing at an ever-increasing speed. With changes in the behavior of the customers along with the introduction of new channels and formats of marketing, the industry quickly needs to adjust to the existing business models. In order to satisfy the needs of future customers, retail organizations require drastic changes in their approaches and need to customize their service offerings to be profitable in the competitive retail space. This report identifies the key trends in the market and highlights the key technologies and their convergence prospects to envision the future digitized retail space. In brief, this research service provides the following:

A brief snapshot of the marketing mix in retail

Key trends towards developing consumer oriented business

Key trends towards improving the convenience of service delivery

Trends in the market to increase value for money

Trends to improve interactivity in communication channels

Understanding of the key technologies that are enabling digitization of retail

Key innovations across the identified technologies for retail

Snapshot of technology convergence scenarios

Emerging opportunities and benefits for various stakeholders in the value chain


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