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Digitization of Heavy-duty Truck Retailing, Forecast to 2025

Digitization of Heavy-duty Truck Retailing, Forecast to 2025

This study analyzes the global truck retailing digital transformation market. Truck retailing and its business model is obsolete and is ready for an overhaul. Digitization will be the solution to help drive change in the truck retail business model and the strategies of leading OEMs/dealers. Digitalization in truck retailing will impact 5 key areas—retail evolution, customer journey, after-sales/supply chain optimization, truck as a service (TaaS), and sales operations.


  • Executive Summary
    • Summary of Key Findings
    • Impact of Digitalization on Dealership Operational Areas
    • Global Truck Retailing Digitization Investment
    • Future Outlook
    • Truck Digital Retailing-Vision 2025
  • Research Scope, Objectives, Methodology, and Background
    • Research Scope and Objectives
      • Table Truck Retailing Digital Transformation Market: Class 8 Unit Shipment Forecast, Global, 2025
    • Research Aims and Objectives
    • Key Questions This Study Will Answer
    • Research Methodology
  • Digital Transformation-Market Overview
    • Market Structure
    • Mega Trends Driving the Future of Retail
    • Potentially Disruptive Business Models Cited by Global Survey of CEOs
    • Dealership Revenue Stream Analysis
    • Definition of Digital in Truck Retail
    • Evolution of Online and Digital Truck eRetail
    • Big Data in the Trucking Industry-The Business Case
    • Digital Freight Aggregation Enabling New Business Models
    • Global Installed Base of Connected Trucks by Region
  • Digitization Trends-Truck Retailing
    • Global MD-HD Truck Sales Forecast
    • MD and HD Truck OEM Sales Analysis
    • US Truck Buying Cycles in Relation to Economic Cycles
    • Western European Truck Buying Cycles in Relation to Economic Cycles
    • Future of Truck Retailing is Digital
    • What Digitizing the Retail Environment Enables
    • Future Store Formats
    • OEM and Dealer Digital Investment and Fulfillment Structure
    • Degree of Digitalization in Truck Retailing
    • Off-store Digital Sales Generation
    • Global Truck Retailing Digitization Investment
    • Truck Retailing Summary-Top 3 Takeaways and Actions
  • Digitization Trends-Leasing and Financing
    • Digitalization Re-shaping Leasing and Vehicle Financing
    • Growth of Captive Leasing and Financing Solutions
    • Recalibrating Strategies of Non-captives
    • PACCAR Financing and Leasing Services
    • Digitization Enabling Service/Solution Model Evolution
    • TaaS-Nikola Motors' Value Proposition
    • Leasing and Financing Summary-Top 3 Takeaways and Actions
  • Digitization Trends-Service, Maintenance, Parts
    • Trucking Industry Digitalization Reinforces Aftermarket Evolution
    • Convergence Strategy: Dealership Service Aggregation
    • Contract Maintenance Services
    • Mobile Maintenance Services
    • Commercial Vehicle Prognostics and Remote Diagnostics
    • Predictive Analytics-Big Data Leveraged by Dealerships
    • Fleet Manager Prognostics Technology Summary
    • Integration of Remote and Prognostics Data
    • Use of Technology in Service Strategy
    • The Connected Parts Store in 2025
    • Digitization Expansion in Auto Parts and Service
    • Case Study-Alliance Truck Parts
    • Service and Maintenance Summary-Top 3 Takeaways and Actions
  • Digitization Trends-Customer Journey
    • Online Retail-Integrated Customer Journey
    • Engaging Retail
    • New Customer Journey is Becoming Digital
    • OEMs are Increasingly Investing in Data Mining and Analytics
    • Dealership/OEM Omni-channel Retailing Strategy
    • Customer Journey Summary-Top 3 Takeaways and Actions
  • Growth Opportunities
    • Growth Opportunity 1-Dealership/OEM Omni-channel Retailing Strategy
    • Growth Opportunity 2-CRM
    • Growth Opportunity 3-Connectivity Solutions / Predictive Analytics
    • Conclusions and Strategic Imperatives
  • Conclusions and Recommendations
    • 4 Key Areas Impacted by Digitization in Truck Retailing
    • Future Outlook of the Digital Truck Retailing Market
    • The Last Word-3 Big Predictions
    • Market Engineering Methodology

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