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Digital Transformation of Telecommunications Operators in South Africa, 2016

Digital Transformation of Telecommunications Operators in South Africa, 2016

This study provides an analysis of the digital transformation of the South African telecommunications operators. The service provider scope includes mobile network operators (MNOs), fixed-line operators, and mobile virtual network operators (MVNOs) and end-user scope includes consumers, small and medium enterprises (SMEs), and large enterprises.

This study explains the context of digital transformation in the telecommunications market, including digital customer engagement, and the strategic and tactical initiatives and the key digital trends that prompt operators to adopt digital transformation.

It provides a snapshot of global digital transformation trends adopted by leading operators including AT&T, Etisalat, SK Telecom, Orange, Telefonica, BT, Deutsche Telekom, Singtel, Verizon, and Giffgaff in terms of network operations, strategies and service offerings, and customer engagement.

The study provides an analysis of the South African telecommunications market, including the competitive market landscape along with the market share of mobile operators as well as highlighting the subscriber numbers and penetration rates for key indicators such as fixed-line communications, mobile communications, and Internet/data, 3G/4G network coverage, and segment-wise revenue breakdown for the base year 2016, with forecast measurements for 2017.

It identifies the key market drivers and restraints that are urging South African telecommunications operators to adopt digital transformation and analyses the overall mobile communications market revenue, operators’ revenue against their IT spending, extent of operator’s digitalisation and its business impact, and operators’ digital readiness index.

The study discusses case studies of leading telecommunications operators like Vodacom, MTN, and Telkom in the digital transformation context. Analyses their digital transformation strategy in terms of customer, operations, and people; historical revenue performance and how digitalisation is driving the revenue numbers; and the strategic initiatives adopted by them over the years in B2B as well as B2C segments to accelerate their journey.

It explores key growth opportunities that telecommunications operators will look to investing in and the strategic imperatives they will adopt to accelerate their digital transformation journey. It also throws light on the key predictions for the South African telecommunications market, in terms of digital transformation.

Key questions this study will answer:
• What are the global digital transformation trends in the telecommunications market, in terms of network operations, digital strategies and
service offerings, and customer engagement?
• What are the key market drivers and restraints for adopting digital transformation in the South African telecommunications market?
• What the key South African telecommunications market indicators, in terms of fixed-line, mobile, Internet/data, and 3G/4G network coverage?
• What is the overall South African mobile communications market revenue, operators’ revenue versus their IT spend, extent of operator’s
digitalisation and its business impact, and digital readiness index?
• How are the key South African telecommunication operators progressing in their digital transformation journey in terms of strategies and
revenue performance?
• What are the 5 major growth opportunities that South African operators can capitalise on so as to expedite their digital transformation journey?


  • Executive Summary
    • Key Findings
  • Digital Transformation in Telecommunications Market-An Overview
    • Research Scope
    • Key Questions this Study will Answer
    • Market Definitions
    • Digitisation Vs. Digitalisation
    • What is Digital Transformation?
    • The Three Levers of Digital Transformation that enable Digitalisation
    • What is Driving Operators to Adopt Digital Transformation?
    • Digital Transformation Strategy for B2C and B2B Customer Segments
    • Key Digital Trends that have Prompted Operator's Transformation Toward Being Digital Service Providers
    • Digital Customer Engagement
  • Drivers and Restraints
    • Key Market Drivers
    • Key Market Restraints
  • Global Digital Transformation Trends in Telecommunications Market
    • Digitised Network Operations
    • Digital Strategies and Service Offerings
    • Digital Customer Engagement
  • Analysis of Digital Transformation in South African Telecommunications Market
    • Telecommunications Market Overview
      • Table Total Telecommunications Market: Key Indicators, South Africa, 2016
    • 2016-2017 Market Snapshot-Telecommunication Services
    • Overview of the Competitive Telecommunications Market Landscape
      • Table Total Telecommunications Market: MNO and Fixed-line Operator Analysis, South Africa, 2016
    • Total Mobile Communications Market Revenue and IT Spending
      • Table Total Telecommunications Market: Total Mobile Communications Revenue and IT Spending Forecast, South Africa, 2016 and 2017
    • Mobile Operator Revenue and IT Spending
      • Table Total Telecommunications Market: Mobile Operator Revenue and IT Spending, South Africa, 2016
    • Extent of Operator's Digital Transformation and its Impact on Growth
    • Digital Transformation Readiness Index
    • Operator's Digital Transformation Driving ICT Convergence
    • Extent of Operator's Digital Transformation Across Key Segments
    • Operator's Digital Transformation Strategy and Business Impact
    • Digitised Telecommunications End-user Engagement
  • Digital Transformation in South African Telecommunications Market-Case Studies
    • Overview of the Digital Transformation Strategy-Vodacom
    • Digitalisation of the Telecommunication Operator
    • Impact of Digital Transformation on Operator's Overall Performance
      • Table Telecommunications Market: Historical Vodacom Total Revenue and Data Revenue Performance, South Africa, 2013-2016
    • Digital Transformation Journey
    • Overview of the Digital Transformation Strategy-MTN
    • Digitalisation of the Telecommunications Operator
    • Impact of Digital Transformation on Operator's Overall Performance
      • Table Telecommunications Market: Historical MTN Total Revenue and Data Revenue Performance, South Africa, 2013-2016
    • Digital Transformation Journey
    • Overview of the Digital Transformation Strategy-Telkom
    • Digitalisation of the Telecommunications Operator
    • Impact of Digital Transformation on Operator's Overall Performance
      • Table Telecommunications Market: Historical Telkom Total Revenue and Data Revenue Performance, South Africa, 2013-2016
    • Digital Transformation Journey
  • Growth Opportunities and Enterprises to Action
    • 5 Major Growth Opportunities
    • Strategic Imperatives for Success and Growth
  • The Last Word
    • The Last Word-3 Big Predictions
  • Appendix
    • Abbreviations

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