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Demand Analysis for Luxury Cars in Africa

Demand Analysis for Luxury Cars in Africa

As demand for premium and luxury cars increases in Africa's major automotive markets, understanding the trends, geographies, and factors impacting sales is necessary. This study investigates new luxury car sales in South Africa, Kenya, and Nigeria, with an emphasis on which luxury cars and sports utility vehicles (SUV) are selling well; why exotic original equipment manufacturers (OEM) have been slow to enter the markets; and why factors such as second-hand imports, infrastructure, and import tariff structures impact the success of OEMs in these markets.


  • Executive Summary
    • Key Takeaways
    • Current and Future Outlook
  • Research Scope, Objectives, and Methodology
    • Research Scope
    • Research Aims and Objectives
    • Research Methodology
  • Segmentation
    • Market Segments Analyzed in This Research
    • Vehicle Segmentation
    • Market Definitions
  • Economic Profile of Select African Countries
    • GDP Growth Rate
      • Table Total Luxury Vehicle Market: GDP Growth Rate, Kenya, Nigeria, and South Africa, 2004-2014
    • GDP per Capita
      • Table Total Luxury Vehicle Market: GDP per Capita, Kenya, Nigeria, and South Africa, 2004-2014
    • Inflation, Lending Rates, and Unemployment
      • Table Total Luxury Vehicle Market: Inflation, Lending Rates, and Unemployment, Kenya, Nigeria, and South Africa, 2015
    • Corruption Index
      • Table Total Luxury Vehicle Market: Corruption Index, Kenya, Nigeria, and South Africa, 2015
    • African Urban Population by 2025
  • Introduction to the African Car Market
    • Market Maturity-Vehicle Sales and per Capita Vehicle Statistics
      • Table New Vehicle Sales: per Capita Vehicle Statistics, Africa, 2015
    • Vehicle Sales Hot Spots-Fastest Growing African Automotive Markets
  • Drivers and Restraints for Luxury Car Sales in Africa
    • Market Drivers
    • Drivers Explained
      • Table Wealth Level Forecast: Africa, 2013 and 2023
      • Table Luxury Opportunity Index: Global, 2005
    • Market Restraints
    • Restraints Explained
  • Luxury Vehicle Sales in Select African Countries
    • Luxury and Premium Brands-South Africa, Kenya, and Nigeria
    • Luxury Vehicle Market-South Africa
      • Table Luxury Vehicle Market: Vehicle Sales by Brand, South Africa, 2014 and 2015
    • Luxury Vehicle Market-South Africa: SUVs
      • Table Luxury Vehicle Market: SUV Sales by Brand, South Africa, 2015
    • Luxury Vehicle Sales-South Africa: SUVs and Production
    • Market Drivers-South Africa
    • Drivers Explained-South Africa
    • Market Restraints-South Africa
    • Restraints Explained-South Africa
    • Luxury Vehicle Sales-South Africa: Forecast
    • Luxury Vehicle Market-Kenya
      • Table Luxury Vehicle Market: Vehicle Sales by Brand, Kenya, 2015 and 2016 YTD
    • Luxury Vehicle Market-Kenya: SUVs
      • Table Luxury Vehicle Market: SUV Sales by Brand, Kenya, 2015 and 2016 YTD
    • Market Drivers-Kenya
    • Drivers Explained-Kenya
    • Market Restraints-Kenya
    • Restraints Explained-Kenya
    • Luxury Vehicle Sales-Kenya: Forecast
    • Luxury Vehicle Market-Nigeria
    • Luxury Vehicle Market-Nigeria: Purchase and Market Trends
    • Market Drivers-Nigeria
    • Drivers Explained-Nigeria
    • Market Restraints-Nigeria
    • Restraints Explained-Nigeria
  • Key Conclusions and Future Outlook
    • Key Findings
    • Key Conclusions and Future Outlook
    • Five Major Growth Opportunities-African Vehicle Markets

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