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Decorative Paints and Coatings Market for Kenya and Tanzania, Forecast to 2020

Decorative Paints and Coatings Market for Kenya and Tanzania, Forecast to 2020

The Kenyan and Tanzanian decorative paints and coatings market was worth a combined value of $138.7 million in 2015 and is expected to show promising growth (CAGR of 6%–7%) over the next 5 years. This is due to the significant growth in population and the middle class, government policies that support the development of infrastructure, growing urban migration, and a movement towards cleaner technology. Decorative paints and coatings constitute the greatest portion of the coatings industry within the two countries. Water-based paints constitute approximately 70% of the decorative paints and coatings market.

The Kenyan and Tanzanian decorative paints and coatings market is a competitive and price-sensitive market. Lower prices give market participants a competitive advantage, but it is very difficult to achieve, as most of the raw materials are imported. In addition, there is higher brand loyalty in Tanzania; thus any new competitor will have to invest more to market its product. The top 3 market participants (Crown Paints Ltd, Basco Paints, and Insignia Ltd) had a combined revenue market share of over 74.0% in 2015.

Geographic scope: Kenya and Tanzania
Product scope: Total decorative paints and coatings; water-based decorative paints and coatings; solvent-based decorative paints and coatings
Application scope: Residential
Study period: 2013 to 2020

Key questions answered include:
• What are the historical and forecasted sizes, volumes, and growth rates of the water-based and solvent-based decorative paints and coatings markets in Kenya and Tanzania?
• What are the key market drivers and restraints for the total decorative paints and coatings market as well for the water-based and solvent-based paint segments?
• Which area shows the most significant potential for growth and what are the contributing factors? Is it water-based or solvent-based paints?
• Which are the key market participants and what is their market share?
• What type of decorative paints and coatings will dominate the market in the forecast years?
• Are the products/services offered today meeting customer needs or is additional development needed?

Key target audience:
• Current market participants
• Potential new entrants
• Raw material imports
• Potential investors
• Financial institutions


  • Executive Summary
    • Key Findings
    • Market Engineering Measurements
    • CEO's Perspective
  • Market Overview
    • Research Scope
    • Introduction
    • Market Definitions
    • Market Trends
    • Product and Technology Trends
    • Key Questions this Study will Answer
    • Market Segmentation
  • Drivers and Restraints-Total Decorative Paints and Coatings Market
    • Market Drivers
    • Drivers Explained
      • Table Per cent Urban Population, Kenya and Tanzania, 2014 and 2050
    • Market Restraints
    • Restraints Explained
  • Forecasts and Trends-Total Decorative Paints and Coatings Market
    • Market Engineering Measurements
      • Table Total Decorative Paints and Coatings Market: Market Engineering Measurements, Kenya and Tanzania, 2015
    • Forecast Assumptions
    • Revenue Forecast
      • Table Total Decorative Paints and Coatings Market: Revenue Forecast, Kenya and Tanzania, 2013-2020
    • Volume Forecast
      • Table Total Decorative Paints and Coatings Market: Volume Forecast, Kenya and Tanzania, 2013-2020
    • Revenue and Volume Forecast Discussion
    • Pricing Trends Discussion
    • Per cent Revenue Forecast by Country
    • Revenue Forecast by Country
      • Table Total Decorative Paints and Coatings Market: Revenue Forecast by Country, Kenya and Tanzania, 2013-2020
    • Per cent Volume Forecast by Country
    • Volume Forecast by Country
      • Table Total Decorative Paints and Coatings Market: Volume Forecast by Country, Kenya and Tanzania, 2013-2020
    • Revenue and Volume Forecast Discussion by Country
    • Per cent Revenue Forecast by Segment
    • Revenue Forecast by Segment
      • Table Total Decorative Paints and Coatings Market: Revenue Forecast by Segment, Kenya and Tanzania, 2013-2020
    • Revenue Forecast Discussion by Segment
  • Market Share and Competitive Analysis-Total Decorative Paints and Coatings Market
    • Market Share
    • Market Share Analysis
      • Table Total Decorative Paints and Coatings Market: Company Market Share Analysis of Top 5 Participants, Kenya and Tanzania, 2015
    • Competitive Environment
    • Competitive Factors and Assessment
  • Growth Opportunities and Companies to Action
    • Growth Opportunity 1-Sustainable Packaging
    • Growth Opportunity 2-Growing Middle Class
    • Growth Opportunity 3-Environmental Legislation
    • Growth Opportunity 4-Competitive Pricing
    • Growth Opportunity 5-Construction Boom
    • Strategic Imperatives for Success and Growth
  • Kenya Market Analysis
    • Kenya Key Findings
    • Revenue Forecast
      • Table Decorative Paints and Coatings Market: Revenue Forecast, Kenya, 2013-2020
    • Volume Forecast
      • Table Decorative Paints and Coatings Market: Volume Forecast, Kenya, 2013-2020
    • Revenue and Volume Forecast Discussion
    • Per cent Revenue Forecast by Segment
    • Revenue Forecast by Segment
      • Table Decorative Paints and Coatings Market: Revenue Forecast by Segment, Kenya, 2013-2020
    • Revenue Forecast Discussion by Segment
    • Market Share
    • Market Share Analysis
      • Table Decorative Paints and Coatings Market: Company Market Share Analysis of Top 3 Participants, Kenya, 2015
    • Competitive Environment
    • Competitive Factors and Assessment
  • Kenya Water-based Decorative Paints and Coatings Segment Analysis
    • Water-based Decorative Paints and Coatings Segment Key Findings
    • Market Engineering Measurements
      • Table Water-based Decorative Paints and Coatings Segment: Market Engineering Measurements, Kenya, 2015
    • Revenue Forecast
      • Table Water-based Decorative Paints and Coatings Segment: Revenue Forecast, Kenya, 2013-2020
    • Volume Forecast
      • Table Water-based Decorative Paints and Coatings Segment: Volume Forecast, Kenya, 2013-2020
    • Volume and Revenue Forecast Discussion
  • Kenya Solvent-Based Decorative Paints and Coatings Segment Analysis
    • Solvent-based Decorative Paints and Coatings Segment Key Findings
    • Market Engineering Measurements
      • Table Solvent-based Decorative Paint and Coatings Segment: Market Engineering Measurements, Kenya, 2015
    • Revenue Forecast
      • Table Solvent-based Decorative Paints and Coatings Segment: Revenue Forecast, Kenya, 2013-2020
    • Volume Forecast
      • Table Solvent-based Decorative Paints and Coatings Segment: Volume Forecast, Kenya, 2013-2020
    • Revenue and Volume Forecast Discussion
  • Tanzania Market Analysis
    • Tanzania Key Findings
    • Revenue Forecast
      • Table Decorative Paints and Coatings Market: Revenue Forecast, Tanzania, 2013-2020
    • Volume Forecast
      • Table Decorative Paints and Coatings Market: Volume Forecast, Tanzania, 2013-2020
    • Revenue and Volume Forecast Discussion
    • Per cent Revenue Forecast by Segment
    • Revenue Forecast by Segment
      • Table Decorative Paints and Coatings Market: Revenue Forecast by Segment, Tanzania, 2013-2020
    • Revenue Forecast Discussion by Segment
    • Market Share
    • Market Share Analysis
      • Table Decorative Paints and Coatings Market: Company Market Share Analysis of Top 3 Participants, Tanzania, 2015
    • Competitive Environment
    • Competitive Factors and Assessment
  • Tanzania Water-based Decorative Paints and Coatings Segment Analysis
    • Water-based Decorative Paints and Coatings Segment Key Findings
    • Market Engineering Measurements
      • Table Water-based Decorative Paints and Coatings Segment: Market Engineering Measurements, Tanzania, 2015
    • Revenue Forecast
      • Table Water-based Decorative Paints and Coatings Segment: Revenue Forecast, Tanzania, 2013-2020
    • Volume Forecast
      • Table Water-based Decorative Paints and Coatings Segment: Volume Forecast, Tanzania, 2013-2020
    • Revenue and Volume Forecast Discussion
  • Tanzania Solvent-based Decorative Paints and Coatings Segment Analysis
    • Solvent-based Decorative Paints and Coatings Segment Key Findings
    • Market Engineering Measurements
      • Table Solvent-based Decorative Paints and Coatings Segment: Market Engineering Measurements, Tanzania, 2015
    • Revenue Forecast
      • Table Solvent-based Decorative Paints and Coatings Segment: Revenue Forecast, Tanzania, 2013-2020
    • Volume Forecast
      • Table Solvent-based Decorative Paints and Coatings Segment: Volume Forecast, Tanzania, 2013-2020
    • Revenue and Volume Forecast Discussion
  • The Last Word
    • The Last Word-3 Big Predictions
  • Appendix
    • Market Engineering Methodology
    • Additional Sources of Information on the Paints and Coatings Market
    • List of Companies in "Others"

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