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Customer Perception of the Volkswagen (VW) Diesel Scandal in Western Europe

Customer Perception of the Volkswagen (VW) Diesel Scandal in Western Europe

Volkswagen's (VW) concession of corporate malfeasance in circumventing Environmental Protection Agency (EPA) testing in the United States has sent the global automotive industry into a tailspin. This research service closely examines the fallout from the diesel emission scandal and how the same has impacted the perception of automotive customers across the United Kingdom, France, Germany, and Italy.


  • Research Objectives and Methods
    • Objectives
    • Methodology
    • Sample Characteristics
      • Table Sample Characteristics
  • Customer Perception of the Volkswagen Diesel Scandal
    • General Impact of the Volkswagen Diesel Scandal
    • Impact on Volkswagen in Detail
      • Table Scandal Impacted Volkswagen's Reputation Strongly
    • Perception of Diesel in Detail
      • Table Impact on Diesel Perception
    • Global Dimension of the Volkswagen Scandal on Credibility of Car Manufacturer
    • Dimension of the Volkswagen Scandal
      • VW Drivers Versus Other Volkswagen Brand Drivers
      • VW Drivers Versus Non-Volkswagen Drivers
    • General Impact on Brand Purchase Decision
      • By Country
      • By Current Car Brand
    • Impact of Volkswagen Diesel Scandal Based on General Interest in Brand
      • Impact of Scandal on Drivers with General Interest in Brand and Model
      • By Country
    • Strong Impact of Volkswagen Diesel Scandal on Future Car Consideration
    • Repurchase Intention of Volkswagen Drivers
    • General Impact of Volkswagen Diesel Scandal on Overall Diesel Perception
    • Fuel Type Switching Analysis
    • Switching Analysis of Diesel Drivers
    • What Can Volksagen do to Rebuild its Reputation
    • What Else Can Volksagen do to Rebuild Trust?
    • Compensation Payments/Offer Benefits for Customers
    • Detailed Investigation and Full Transparency
    • Recall/Fix All Vehicles
    • Focus on Developing Cleaner Engines (Hybrid/Electric)
  • Key Conclusions
    • Key Findings
    • Implications for the Industry

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