Customer Experience Management Study-Singapore Life Insurance 2014
Frost & Sullivan’s Customer Experience Research is based on a standard research approach for customer studies. The approach is comprehensive and considers all elements that are important for customers as well as the brands explored. The research dimensions highlighted below are proven to provide value-added and actionable insights.
About this report
In this first Customer Experience Management report for Singapore's Life Insurance industry, Frost & Sullivan explores the relationship of the experiences provided by life insurance companies for its customers. We look at the critical factors that influence customer behaviours throughout the three phases (pre-purchase, purchase and post-purchase) of their journey, through the companies' touch-points.
Electronic Access - Site License Fulfilled By Publisher
Electronic Access - Global site License Fulfilled By Publisher