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The New Crystal Ball: Age as a Predictor of Communication Service Demand

The New Crystal Ball: Age as a Predictor of Communication Service Demand

This SPIE provides an introduction to age distribution analysis; and then applies this approach to predicting the evolution of the consumer communication services market—that is, voice, video, Internet access and wireless. Although the focus of this paper is communication services, the research approach is equally applicable to a wide range of market analyses.


  • Introduction1
  • How Populations Age
  • Using Demographics to Predict Demand
  • Comparing Two Markets: U.S. and United Kingdom
  • Implications for Communication Service Providers
  • The Last Word

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