The Indian Consumer appliances market has witnessed robust growth trends in the past 5 years and is expected to foresee double digit growth reinforced by surging rural consumption, reducing replacement cycles, increasing penetration of lifestyle appliances, and availability of multiple brands at various price points. Rapidly shrinking replacement cycles for consumer durables sustain demand in urban India while existing low penetration rates and increasing usage of consumer durables have catapulted rural India to a high demand (30% annual growth) generating segment. Also, the income level disparities compel alignment of marketing tactics for desired customer segments. High Income groups opt for advanced features, whereas, Middle and Low Income groups are price sensitive.
Base year for the study is FY17.
Forecast period: FY18-FY21
Geography: India (Further analysis at state and regional level)
Product segmentation Consumer Appliances:
Flat Panel Display (FPD) TV: LED vs. OLED vs. 3D TV,
Refrigerators: Direct cool vs. Frost Free vs. Side by side
Washing Machine: Semi auto (SA) vs. Fully auto (top load - TL) vs. Fully auto (front load - FL)
Microwave Ovens: Solo vs. Convection vs. Grill
Room Air Conditioners: Window vs. Split
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