Chinese Passenger Vehicle OEMs’ Global Expansion Strategies, Forecast to 2025
China’s automotive industry aims to achieve robust future growth. The government is expected to support the sales environment and strengthen PV production activity through further Belt and Road Initiative collaboration. OEMs are likely to improve their market shares in the long term.
The export sale of passenger vehicles (PVs) grew by 34.0% - from 477,000 units in 2016 to 639,000 units in 2017. The market is forecast to register a compound annual growth rate (CAGR) of 8.8% from 2017 to 2025. Export unit shipment is expected to expand from 639,000 units in 2017 to 1,259,100 units in 2025.
SAIC, Chery, JAC, Dongfeng, Great Wall, and Chang’an are the top 6 market leaders. In 2017, they accounted for a 67.3% share. Toward 2025, SAIC and Chery are likely to strengthen their market dominance. They have extended their export market coverage from Asia to North America and Europe.
In 2017, Asia contributed the largest PV export opportunity for Chinese OEMs, at a 53.7% share. West Asia and South Asia generated leading shares of 62.9% and 32.3%, respectively. The lack of automotive production capability and the high price sensitivity due to the regions’ unfavorable gross domestic product (GDP) index accelerate PV export demand from China.
SUV is the most favorable vehicle segment among Chinese PV OEMs in the export countries. Its fashionable outlook and high cost-performance ratio enhance its market attractiveness. Electric vehicle (EV)-related developments will accelerate Chinese PV sales in the long term. EVs will be the key product for Chinese PV OEMs to expand their market shares in North America and Europe. The JVs between Great Wall and BMW and JAC and Volkswagen will raise long-term export market attractiveness, particularly in terms of EVs in the export regions.
The aim of this study is to research the export strategies of key Chinese PV OEMs and to analyze the evolution of the Chinese PV export market and its changing competitive landscape. The study also discusses Chinese PV OEM global dynamics, PV OEM comparative analysis, overview of success factors, forecasts and trends, and growth opportunities. It closes with conclusions and a future outlook.
To provide a tactical overview of the export strategies of Chinese PV OEMs and analyze the impact on export sales
To offer in-depth export forecasts for select Chinese PV OEMs for 2017 and 2025
To assess the opportunities for Chinese OEMs looking at overseas markets
To provide a brief understanding of the changes in the competitive landscape and the implications of these changes in the short and the medium terms
To outline the international dealership strategies of Chinese PV OEMs and offer an overview of the chief regions for export activities
To determine the key success factors of Chinese PV OEMs in export markets
Key Issues Addressed
What are the key factors that have helped Chinese PV OEMs, including SAIC, Chery, JAC, Dongfeng, Great Wall, and Chang’an, become market leaders? What are their major export strategies?
Which PV segment do OEMs target in the export market?
How important is the export PV business for Chinese OEMs? How do OEMs intend to evolve to meet overseas customer preference?
How is the competitive landscape changing? What are the implications of these changes for the OEMs that play an active role in this space?
What are the key success factors for OEMs? How will this market evolve in future?
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