CenturyLink in Asia-Pacific: Exciting Times Ahead
In the past 18 months, CenturyLink has been aggressively ramping up its presence in the Asia-Pacific region. Fromestablishing data centers in new markets such as Australia and China to launching several cloud nodes in the region, thecompany is taking strategic steps to set up a definitive presence in the Asia-Pacific. While this is in response to its globalcustomers’ demand to serve their local needs, CenturyLink has a clear strategy in place to gain local mindshare andcustomer base through a differentiated Managed Hybrid IT value proposition.
According to Frost & Sullivan research, businesses today deal with a myriad challenges in managing their enterprise IT.Capital budget constraints, growing data storage needs, and slow or poor application performance are the top threefactors technology decision-makers face. The new demands of business characterized by the need to improve businessagility, enhance price-performance measure, and foster innovation further complicate the role of the CIO and IT team.There is enormous pressure on CIOs to reduce the cost of managing IT infrastructure while ensuring optimal performancelevels with cost-efficient service level agreements (SLAs) and risk management to help ensure viable operation. Tomanage business, commercial and technological considerations, an increasing number of organizations are moving to aHybrid IT environment.