Market Research Logo

Car Retailing in Turkey—Growth Environment Analysis

Car Retailing in Turkey—Growth Environment Analysis

This study analyzes the future of car retailing in Turkey. The study provides a strategic overview of Mega Trends and their disruptive impact on automotive retail and consists of a strategic overview of the Turkish passenger car and light commercial vehicle market and its participants. The description of eRetail in Turkey and how it relates to the automotive sector are highlighted. Analyses and examples are provided of the bricks and clicks approach, from volume OEMs to premium OEMs. This study focuses on the future online, mobile, digital, and physical omni-channel approach.


  • Executive Summary
    • Executive Summary-Key Findings
    • Light Vehicle Sales Breakdown by Vehicle Segment and Brand
      • Table Light Vehicle Market: Sales per Dealer, Turkey, 2015
    • Clicks in Car Retailing-OEM Approach
    • New Auto Retail Formats in Turkey
    • Executive Summary-Integration of Clicks into Bricks
    • Executive Summary-Case Study: Audi Omni-channel
    • Waves of Technology in Turkey
    • Traditional and Virtual Car-buying Sales Processes
    • Online-Offline Aspects in the Automotive Customer Lifecycle
    • Online Automotive Retailers in Turkey
    • Executive Summary-3 Big Predictions
  • Research Scope, Objectives, Background, and Methodology
    • Research Scope
    • Research Aim and Objectives
    • Research Background
    • Research Methodology
  • Mega Trends Influencing the Future of Car Retailing
    • Urbanization-Macro-to-micro Implications in Turkey
    • Connectivity and Convergence
    • Bricks and Clicks in Retailing
    • Social Trends-The Gen Y Phenomenon
    • Social Trends-Highest Working-age Population in Turkey
    • Internet Users in Turkey
    • What the Clicks Trend Means for Brands Today?
  • Drivers and Restraints
    • Market Drivers
    • Drivers Explained
    • Market Restraints
    • Restraints Explained
    • Timeline of SCT Rate Changes for the Car Industry
      • Table PC Market: Timeline of SCT Rate Changes for the Car Industry, Turkey, 2002-2015
  • Definition of eRetailing
    • eRetailing Landscape in Turkey
      • Table eRetail Market: Online Expenses Paid by Credit Card, Turkey, 2011-2015
      • Table eRetail Sales Forecast of Top 8 Segments: Turkey, 2021
    • Top Online Retailers
  • Overview of the eRetailing Model for Light Vehicles
    • The Bricks Trend in Car Retailing-Turkey
      • Table Car Retail Market: The Bricks Trend, Turkey, 2016
    • eRetailing Model for PCs
    • The Clicks Trend in Car Retailing-Volume Segment OEMs
    • The Clicks Trend in Car Retailing-Premium Segment OEMs
    • Social Media Fact Sheet of Key OEMs
      • Table Automotive Retailing: Online Retail Activities of OEMs, Turkey, 2016
    • Digital Touchpoints of a New Customer's Journey
    • Online-Offline Aspects in the Automotive Customer Lifecycle
  • Overview of the Automotive Market in Turkey
    • Light Vehicle Sales
    • Light Vehicle Sales Breakdown by Vehicle Segment and Brand
    • Light Vehicle Parc
      • Table Automotive Aftermarket: Manufacturer-level Replacement Parts Revenue by Category, Turkey, 2015 and 2021
    • Online Automotive Retail in Turkey
    • Online Automotive Retailers in Turkey
      • Table Car Retail Market: Online Automotive Retailers, Turkey, 2015
  • Future Omni-channel and Digital Retailing Strategies in the Automotive Industry
    • New Automotive Retail Channels
    • Traditional and Virtual Car-buying Sales Processes
    • Delivery of Online Retailed Cars
    • Off-store Digital Lead Generation Channels
    • Customer Touchpoint Examples
    • Car Configurators
    • New Auto Retail Formats in Turkey
    • New Auto Retail Formats in Turkey-Exclusive Showrooms
    • New Auto Retail Formats in Turkey-Virtual Stores
    • New Auto Retail Formats in Turkey-Lifestyle Store
    • New Auto Retail Formats in Turkey-Pop-up Stores
    • Omni-channel Approach-Key Future Aspects to be Implemented
    • New Business Models Drive Sales and Support of OEMs-Data Mining
    • Case Study-Audi Omni-channel: Bricks
    • Case Study-Audi Omni-channel: Clicks
  • Conclusions
    • Key Conclusions
    • The Last Word-3 Big Predictions
    • Top 5 Growth Opportunities
  • Appendix
    • Abbreviations and Acronyms Used
    • Market Engineering Methodology

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report