Brazilian Mobile Advertising Services Market
Increasing smart devices penetration in Brazil is driving retailers and venue owners’ investment in mobile advertising, and generating a greater expenditure in social network ads as a percentage of total digital ad spending.
Operator-supported mobile advertising is very beneficial, as operators can leverage geolocation and Big Data analytics to a specific customer’s device or according to customer profile (age, gender and cluster), thus providing greater accuracy for targeting ads at specific groups.
The growth of content and multimedia services’ usage across different devices is also an important driver for digital advertisers to leverage the ad experience for particular audiences and show the right ad for the right person and in the right context.
According to a survey conducted by Quanti with Brazilians, traditional means (e.g., email and SMS) are still largely used by consumers to contact companies through smartphones rather than the use of applications. This is generating opportunities for mobile advertisers to invest in SMS advertising.
The important participants in the Mobile Advertising Services Market in Brazil today are Zenvia, IMS (Internet Mobile Services) and Telefonica.
About this report
The increasing penetration of smartphones and tablets in Brazil, as well as the increasing usage of social media and the Internet on those devices has opened opportunity for the adoption of mobile advertising services. The study analyses this market and provides insights gleaned from three case studies of important participants in the country. Focus areas of research include market definitions, market overview of the mobile advertising ecosystem, sizing information of revenue of the advertising SMS application-to-peer services market, market trends, and analysis. The base year is 2013.
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