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Brazilian Digital Signage Services Market

Brazilian Digital Signage Services Market

As brands and advertisers realize the inherent shortcomings of traditional media, they are investing in newer marketing vehicles, like digital signage, due to its ability to reach huge audiences and play engaging and targeted messages to them at the point of sale, point of transit, or point of wait.

Marketers are keen on creating unique and sophisticated customer experiences in-store. This has led to significant interest in digital signage as an effective medium for both advertising as well as superior shopper engagement. When executed properly, digital signage can communicate the call to action clearly and accomplish the desired objectives of the network.

Even though the digital signage ecosystem is quite complex—including display vendors, software companies, media player manufacturers, ad agencies, AV integrators, and tech support services—the emergence of affordable turnkey bundled solutions as well as integrators who take charge of the entire deployment from concept to ongoing maintenance has driven interest across all segments of the market.

However, even though the Brazilian digital signage market is growing as hardware vendors (e.g., Samsung, LG, and Philips) drive this adoption, it is a less penetrated country when compared to countries in Asia, the United States, and Western Europe. Thus, Brazil represents an important growth opportunity for the industry.

About this report

This research service presents Frost & Sullivan’s analysis of the current ecosystem of the Brazilian digital signage services market. It comments on the emerging trends and it presents case studies for different digital signage service initiatives. Primary research was conducted and secondary research includes the Frost & Sullivan online database, market participants’ Web sites, and third party research.


  • Executive Summary
    • Key Findings
  • Market Overview
    • Research Objectives, Scope, and Methodology
    • Digital Media Value Chain
    • Market Overview
    • Market Overview-Definitions
    • Market Overview-Business Models
    • Market Overview-Value Chain and Structure
    • Pricing Overview
    • Regional Market Life Cycle Analysis
    • Regional Market Life Cycle-Discussion
  • Drivers and Restraints
    • Market Drivers
    • Market Restraints
  • Market Trends and Analysis
    • Brazilian Media Market Overview
    • A More Connected Brazil
    • Opening Opportunities for Digital Signage
    • Consolidation in the Digital Signage Space as Market Matures
    • Media Out-of-Home Expands
    • Investment in Media Types
      • Table Investment in Media Types, Brazil, 2012-2014
    • Consolidation in the Digital Out-of-Home Space
    • Digital Out-of-Home Investment
      • Table Investment in Out-of-Home Media, Brazil, 2012-2014
    • Digital Signage Market Insights
  • Success Business Cases
    • Digital Signage Market-Selected Solutions Overview
    • Company Profile-Telefonica Onthespot
    • Business Case-Onthespot and Jeep
    • Company Profile-NEC Display Solutions
    • Business Case-NEC and McCarran International Airport
    • Company Profile-Cisco Digital Signage

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