Boosting Small Midsized Businesses Email Marketing Effectiveness
Email continues to be one of the most widely used marketing channels. It affordably and immediately delivers attractive, rich, targeted, and multichannel content and calls-to-action. It is a versatile tool that can be used to deliver inline messages and high quality newsletters to subscribers. Campaigns can be executed in conjunction with SMS/text marketing and social media engagement programs.
It is simultaneously dynamic in the sense that users are able to act on it immediately, and also passive in a positive sense, due to the fact that users can review content at their own convenience.
It is therefore no surprise that small-midsized businesses (SMBs) have embraced email marketing. But there are new as well as ongoing issues SMBs must address in order for them to maximize the benefits of this important tool.
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