Big Data Study 2014
Exponential data growth fueled by connected devices and end points that make up the Internet of Things has compelled organizations to revisit their ability to use Big Data to make more intelligent, real-time decisions. Considering the hyper-competitive business environment, this critical need has given rise to a new breed of analytics solutions focused on prediction, data visualization, and dynamic decision making.
This study is based on an in-depth Latin America analysis of Big Data analytics solutions focused in three countries: Brazil, Mexico and Colombia.
Revenue of these three markets together were $ million in 2014. Revenue is expected to reach $ billion by 2019 at a % compound annual growth rate (CAGR).
Though still nascent, these markets already have Enterprise companies investing in Big Data, where most of the projects are still on the planning and consulting phase. Starting 2015, investments in infrastructure and software are likely to increase in order to create an environment that can manage and analyze all data.
Use cases for analytics fall under four major categories: customer insight; risk, security, and intelligence; resource optimization; process/productivity improvement. Churn analytics, targeted promotions for better customer retention, and credit card fraud detection are some of the most profitable applications.
About this report
The objective of the study is to present the current scenario and future insights of the Big Data market in Brazil, Colombia and Mexico. The study gives an overview of the Big Data Analytics market, exposing its drivers and restrains in the region and also a section with the perception and interest of 313 Brazilian companies.