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Big Data Study 2014

Big Data Study 2014

Exponential data growth fueled by connected devices and end points that make up the Internet of Things has compelled organizations to revisit their ability to use Big Data to make more intelligent, real-time decisions. Considering the hyper-competitive business environment, this critical need has given rise to a new breed of analytics solutions focused on prediction, data visualization, and dynamic decision making.

This study is based on an in-depth Latin America analysis of Big Data analytics solutions focused in three countries: Brazil, Mexico and Colombia.

Revenue of these three markets together were $􂀀 million in 2014. Revenue is expected to reach $􂀀 billion by 2019 at a 􂀀% compound annual growth rate (CAGR).

Though still nascent, these markets already have Enterprise companies investing in Big Data, where most of the projects are still on the planning and consulting phase. Starting 2015, investments in infrastructure and software are likely to increase in order to create an environment that can manage and analyze all data.

Use cases for analytics fall under four major categories: customer insight; risk, security, and intelligence; resource optimization; process/productivity improvement. Churn analytics, targeted promotions for better customer retention, and credit card fraud detection are some of the most profitable applications.

About this report

The objective of the study is to present the current scenario and future insights of the Big Data market in Brazil, Colombia and Mexico. The study gives an overview of the Big Data Analytics market, exposing its drivers and restrains in the region and also a section with the perception and interest of 313 Brazilian companies.


  • Executive Summary
  • Market and Study Definitions
    • Research Objectives, Scope, and Methodology
    • Market Definitions
  • Market Overview
    • The Big in Big Data
    • Sources of Big Data
    • Market Overview
    • Market Overview-Key Questions this Study will Answer
  • External Challenges-Drivers and Restraints
    • Drivers and Restraints
    • Drivers Explained
    • Restraints Explained
  • Forecasts and Trends
    • Global Market Life Cycle Analysis
    • Brazilian Big Data Market-Revenue Forecast
      • Table Big Data Market: Revenue Forecast, Brazil, Mexico and Colombia, 2014-2019
    • Revenue Forecast Discussion
  • Big Data End-user Insights
    • Vertical Opportunities-Telecommunication
    • Vertical Opportunities-Retail
    • Vertical Opportunities-Finance
    • Investments Behavior in Big Data
    • Big Data Main Challenges
    • Main Areas of Investment in Big Data
  • The Last Word
    • The Last Word-Predictions
    • The Last Word-Recommendations

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