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BDA State of the Market: Privacy "You Want Me on Your Data; You Need Me on Your Data"

BDA State of the Market: Privacy "You Want Me on Your Data; You Need Me on Your Data"

The BDA market is increasingly focusing on privacy. The breakneck pace of change with regard to privacy regulations, and a lack of historical perspective among many when it comes to current notions of privacy, cries out for focused analysis on the state of the market with regard to privacy, and what organizations should do about it. That is the intent of this Stratecast report.


  • Executive Summary
  • Introduction1
  • Privacy Has Evolved from the Town Square to the World Stage
  • The State of Privacy: Government Action
  • The Privacy Paradox: the World is Hooked on Data
  • The State Of Privacy: Industry Self-Regulation
  • The New Normal: Data-Driven Global Economic Disruption
  • Government Takes another Crack (with Renewed Vigor) at Privacy
  • What Governments and Enterprises-and Consumers-Must Do About Privacy
    • Work Together to Establish a Single Global Standard for Privacy
    • Continue to Comply with Industry Codes of Conduct-for Now
    • Follow These New Guidelines, which Transcend Industrial and National Borders32
    • Recognize that it's Not All about People Factors: Put Technology to Work on Privacy
      • Mobile Advertising Uses Data Partitioning and Hashing to Protect User Privacy
      • Differential Privacy
    • Know Your Data and Privacy Rights-and if They Are Not Respected, Take Action
      • If You Didn't Pay For a Service, "You Are the Product"-but You Still Have Data Rights
      • If You Created the Data, You Own the Data
  • The Last Word

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