BDA State of the Market: Privacy "You Want Me on Your Data; You Need Me on Your Data"
The BDA market is increasingly focusing on privacy. The breakneck pace of change with regard to privacy regulations, and a lack of historical perspective among many when it comes to current notions of privacy, cries out for focused analysis on the state of the market with regard to privacy, and what organizations should do about it. That is the intent of this Stratecast report.
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