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2015 US Auto Technicians' Choice—Replacement Parts

2015 US Auto Technicians' Choice—Replacement Parts

Overall, the objective of this research service is to identify trends within the automotive aftermarket for the following products:
Batteries
Tires
Motor oil
Brake pads

Specifically, the goal of this research is to:
Measure factors driving the selection of the 􂀀 products
Identify which of the 􂀀 products has the greatest growth opportunities
Determine brand use and preference trends within each of the 􂀀 categories
Understand how each product brand is perceived and how those perceptions may be driving selection
Evaluate purchase channel opportunities for each of the 4 products

About this report

The objective of this research was to identify trends within the aftermarket market for batteries, tires, motor oils, and brake pads, measure factors driving product selection, identify brand use and preference trends in all categories, and evaluate purchase channel opportunities. The markets for the 4 categories are concentrated among one to three brands; some have clear leaders whereas others do not have a strongly differentiated brand as yet. Automotive technicians prefer product-related attributes, while customer preference and past experience rate second followed by service attributes. In all markets, program distributors have risen in favor among installers with local distributors dropping to second or third.


  • Research Objectives and Methodology
    • Research Objectives
    • Methodology
      • Table Sample Sizes of Pasta/ and Current Research, US, 2008-2015
    • Automotive Technician Profile-Shop Type and Region
    • Automotive Technician Profile-Replacement/Service Performed Over Time
  • Executive Summary
    • Summary of Key Findings
    • Executive Summary
    • Summary of Key Findings
    • Executive Summary-Brand Dominance and Fragmentation
    • Executive Summary-Overview of Top Battery Brands
    • Executive Summary-Overview of Top Tire Brands
    • Executive Summary-Overview of Top Motor Oil Brands
    • Executive Summary-Overview of Top Brake Pad Brands
    • Executive Summary-Top Distribution Channels Across Replacement Parts Products
  • Batteries
    • Most Prevalent Battery Brands Installed Across All Brands Available-Shop Type
    • Most Prevalent Battery Brands Installed Across All Brands Available-Region
    • Most Prevalent Battery Brands Installed-Wave Over Wave
    • Technical Note-A Matrix to Guide the Strategic Prioritization of Needs to Optimize Preference
    • Strategic Prioritization of Needs-Discovering What Drives the Selection of Batteries
    • Technical Note-Understanding Brand Maps
    • Brand Map-Top Installed Battery Brands and Influential Attributes
    • Installed Batteries Procedure-Shop Type
    • Installed Batteries Procedure-Region
    • Brand Reputation Gap of Batteries
    • Distribution Channels for Batteries
    • Distribution Channels for Batteries-Wave Over Wave
  • Tires
    • Most Prevalent Tire Brands Installed Across All Brands Available-Shop Type
    • Most Prevalent Tire Brands Installed Across All Brands Available-Region
    • Most Prevalent Tire Brands Installed-Wave Over Wave
    • Strategic Prioritization of Needs-Discovering What Drives the Selection of Tires
    • Brand Map-Top Tire Brands and Influential Attributes
    • Installed Tires Procedure-Shop Type
    • Installed Tires Procedure-Region
    • Brand Reputation Gap-Tires
    • Distribution Channels for Tires
  • Motor Oils
    • Most Prevalent Motor Oils Installed-Shop Type
    • Most Prevalent Motor Oils Installed Across All Brands Available-Region
    • Most Prevalent Motor Oil Brands Installed-Wave Over Wave
    • Strategic Prioritization of Needs-Discovering What Drives the Selection of Motor Oils
    • Brand Map-Top Motor Oil Brands and Influential Attributes
    • Installed Motor Oils Procedure-Shop Type
    • Installed Motor Oils Procedure-Region
    • Brand Reputation Gap-Motor Oils
    • Distribution Channels-Motor Oils
    • Distribution Channels for Motor Oils-Wave Over Wave
    • Type of Oil Currently Used-Shop Type
    • Type of Oil Currently Used-Region
    • Most Important Factors When Selecting Oil Filters
  • Brake Pads
    • Most Prevalent Brake Pads Installed-Shop Type
    • Most Prevalent Brake Pads Installed-Region
    • Most Prevalent Brake Pad Brands Installed-Wave Over Wave
    • Strategic Prioritization of Needs-Discovering What Drives the Selection of Brake Pads
    • Brand Map-Top Brake Pad Brands and Influential Attributes
    • Installed Brake Pads Procedure-Shop Type
    • Installed Brake Pads Procedure-Region
    • Brand Reputation Gap-Brake Pads
    • Distribution Channels-Brake Pads
    • Distribution Channels for Brake Pads-Wave Over Wave
    • Frequency of Replacing Brake Hardware-Shop Type
    • Frequency of Replacing Brake Hardware-Region
    • Main Reason for Replacing Brake Hardware-Shop Type
    • Main Reason for Replacing Brake Hardware-Region
    • Main Reasons for Not Replacing Brake Hardware-Shop Type
    • Main Reason for Not Replacing Brake Hardware-Region
  • Profiles
    • Shop and Technician Profile
      • Table Shop and Technician Profile: US, 2015
    • Size of Shop, in Terms of Bays and Employees
    • Technician Demographics
    • Types of Vehicles Serviced
  • Appendix
    • Indices

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