Assessment of Disruptive Business Models and Global Startups in the Farming and Off Highway Vehicles Market, 2017
This study aims to research and analyze the new era of startups in tradition agriculture practices in the farming and off highway vehicle industry and to assess the value propositions of these new technologies that address the expectations of farmers by helping them transform their business practices. Agtech is gradually and steadily appearing on the radar of traditional investors. As of 2017, more than 1800 startups are operating in the global agricultural market. Frost and Sullivan predicts heavy increase in the number of startups, given the positive sentiments of investors and urgent need of technological upgradation in traditional agriculture practice. Startups and innovation have emerged in every single vertical in the agtech space. However, the funding and innovation is tilted towards precision agriculture services (for example: technology companies like IBM and Accenture have significant operations in the precision agriculture service worldwide). The study broadly covers farming and off-road startups focusing on various aspects like, smart irrigation, animal data, precision agriculture, sensors, and so on. The inclusion of precision farming by adopting technologies such as sensors, drone imagery and Big Data analytics will have a positive impact on farming operations. Precision agriculture is slowly and steadily making inroads into developed countries, but is yet to make a mark in emerging economies. Agriculture and farming in developing nations is still an unorganized sector. Startups can fill a lot of spaces in this area; the glitches across the value chain need urgent solutions and only new technologies can solve it. To achieve that level of contribution, they need robust innovations that can provide significant value.
The study covers the following:
• Emerging business models in the farming and off highway vehicle industry
• Revenue generation mechanisms
• Profiling of startups operating in:
Farm Management Information System
Precision Agriculture and Predictive Data Analytics
Robotics and Drones
The market trends are analyzed for a study period of 2016 to 2022, with the base year being 2016. Avenues considered for startups in the study are Agriculture Robotics and Drones, Farm Management Information Systems, Precision Agriculture, Agriculture Sensors and Hardware, Digital Marketplace, Smart Irrigation, and Equipment Rental startups.
Companies mentioned in the competitive landscape of this study are Deere & Company, Kubota, Accenture, IBM, Intel, Tech Mahindra, Mahindra & Mahindra, Trimble, Cisco, AT&T, CNH Industrial and various others startups.
Geographic scope of the study is global, which includes, Europe (All 28 European Union countries), Russia, USA, Brazil, Mexico, Africa (Kenya, Nigeria, Algeria, South Africa, Tanzania, Uganda), the Asia-Pacific (India, China, Japan, Thailand, Indonesia, Vietnam, Cambodia, and Australia), LATAM, and Israel.
This research is conducted through both secondary research, which involves in-depth study of industry journals, online portals, magazines, and other online sources, and primary interview with industry participants. This study covers an overview of all major startups and their technologies in the farming and off highway vehicle for global market till 2022.
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