Asia-Pacific WAN Optimization Controller Market CY 2013 Tracker
The Asia-Pacific (APAC) WAN Optimization Controller (WOC) market recorded a flat 5% growth on a year-on-year (YoY) basis in 2013. The demand for the technology was fairly subdued, given the relatively weaker business environment in the region, which affected enterprises’ propensity to spend on IT. Moreover, the technology segment also faced growing competition from newer networking technologies such as Software Defined Networking (SDN). The market buzz surrounding SDN diverted enterprise attention away from WOC, with some enterprises adopting a wait-and-see attitude towards the long term viability and value proposition offered by both technologies.
The relatively mature understanding that APAC enterprises had towards WOC technology meant that they were able to recognize the value that WOC offered in minimizing network performance inefficiencies and improving workforce productivity. Indeed, the direct impact that WOC had in creating business value for the enterprise also helped in justifying investments in the technology, as enterprise customers were able to see its Return on Investment (ROI) value.
Service providers across APAC continued to invest in WOC solutions, with many of them looking to offer WOC-related services as a part of their value-add on top of their traditional offerings. In many ways, the ability of WOC to reduce application latency and maximize bandwidth usage has meant that service providers have also been able to offer more value-add services such as security-related ones into their service bundle packages. SMB enterprises were also keen to adopt WOC through the services approach due to their budgetary and expertise constraints.
Looking ahead, emerging technology trends such as Internet of Things (IoT) and Big Data are likely to hold great potential for WOC technologies. Moreover, with more enterprises looking to build their own private clouds, there may be a greater role for WOC to play in enabling these extended networks to constantly operate at optimal performance levels. Thus, the challenge is for WOC vendors to introduce more innovative capabilities into the solution to ensure that it remains relevant in the long run.
About this report
The Asia-Pacific (APAC) WAN Optimization Controller (WOC) market recorded a flat YoY growth in 2013, as the demand for the technology was fairly low due to the weak business environment in the region, which affected enterprises’ propensity to spend on IT. In addition, the technology also faced growing competition from newer networking technologies such as software defined nNetworking (SDN) that was diverting enterprises' attention away from WOC, with some enterprises adopting a wait-and-see attitude towards the long term viability and value proposition offered by both technologies.
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