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Asia-Pacific Unified Communications Market CY 2013

Asia-Pacific Unified Communications Market CY 2013

The unified communications market in Asia-Pacific recorded a total revenue of $􂀀 billion in the calendar year (CY) 2013, thereby witnessing a 􂀀% decline compared to CY 2012.

Although the awareness and significance of unified communications (UC) grew in 2013, there were several factors which negatively impacted the market. Some of these factors include: reduced IT budgets, changing enterprise priorities, growth of UC on a hosted model, and political disturbance and/or natural disasters in few countries.

There was a minor decline in core UC applications’ revenue—which comprises traditional telephony, IP telephony, contact center applications, and email. These applications have either reached maturity or are close to maturity in most countries in the region. In addition, conferencing and collaboration declined again in 2013.

Mobility and IM/presence were the fastest-growing application segments within the UC market. Vendors such as Microsoft, Cisco, Avaya, and NEC registered growth from their solutions on mobility and IM/presence.

Developed countries such as Japan and Australia, as well as emerging markets such as China and India, witnessed declines in their UC revenues.

Based on customers’ priorities, leading vendors have started positioning their solutions as business-outcome oriented rather than just productivity oriented.

The affinity towards hosted/cloud-based UC puts Microsoft and Google in an advantageous position.

About this report

This unified communications (UC) market tracker for the calendar year (CY) 2013 offers an analysis of regional UC demand across 14 Asia-Pacific markets. It analyses market trends, vendors’ market performance, vertical and horizontal market splits, go-to market strategies, and major public customer wins. The UC market in this tracker is segmented into IP telephony, traditional telephony, IM/presence, email, unified messaging (UM), conferencing and collaboration, mobility, and contact center applications. The base year is CY 2013. Historical data is provided for CY 2012, and forecasts are given until CY 2020.


  • Executive Summary
    • Key Findings
  • Market Definitions and Research Methodology
    • Research Objectives
    • Research Methodology
    • Geographical Coverage
    • Market Definition and Scope
    • Customer Segmentation
    • Key Notes and Assumptions
  • Asia-Pacific Unified Communications Market CY 2013
    • Market Highlights
      • Table Unified Communications Market: Application Performance, Asia-Pacific, CY 2013
    • Market Highlights by Horizontal and Vertical
      • Table Unified Communications Market: Vertical Demand Analysis, Asia-Pacific, CY 2012 and CY 2013
      • Table Unified Communications Market: Horizontal Demand Analysis, Asia-Pacific, CY 2012 and CY 2013
    • Market Forecast by Technology Segment
      • Table Unified Communications Market: Forecast by Technology Segment, Asia-Pacific, 2011-2020
    • Market Forecast by Technology Segment Discussion
    • Vendor Market Share
      • Table Unified Communications Market: Vendor Performance, Asia-Pacific, CY 2013
    • Competitive Highlights
      • Table Unified Communications Market: Key Strategies and Tactics, Asia-Pacific, CY 2013
  • Australia Unified Communications Market CY 2013
    • Market Highlights
      • Table Unified Communications Market: Application Performance, Australia, CY 2013
    • Market Highlights by Horizontal and Vertical
      • Table Unified Communications Market: Vertical Demand Analysis, Australia, CY 2012 and CY 2013
      • Table Unified Communications Market: Horizontal Demand Analysis, Australia, CY 2012 and CY 2013
    • Market Forecast by Technology Segment
      • Table Unified Communications Market: Forecast by Technology Segment, Australia, 2011-2020
    • Market Forecast by Technology Segment Discussion
    • Vendor Market Share
      • Table Unified Communications Market: Vendor Performance, Australia, CY 2013
    • Competitive Highlights
      • Table Unified Communications Market: Key Strategies and Tactics, Australia, CY 2013
  • China Unified Communications Market CY 2013
    • Market Highlights
      • Table Unified Communications Market: Application Performance, China, CY 2013
    • Market Highlights by Horizontal and Vertical
      • Table Unified Communications Market: Vertical Demand Analysis, China, CY 2012 and CY 2013
      • Table Unified Communications Market: Horizontal Demand Analysis, China, CY 2012 and CY 2013
    • Market Forecast by Technology Segment
      • Table Unified Communications Market: Forecast by Technology Segment, China, 2011-2020
    • Market Forecast by Technology Segment Discussion
    • Vendor Market Share
      • Table Unified Communications Market: Vendor Performance, China, CY 2013
    • Competitive Highlights
      • Table Unified Communications Market: Key Strategies and Tactics, China, CY 2013
  • Hong Kong Unified Communications Market CY 2013
    • Market Highlights
      • Table Unified Communications Market: Application Performance, Hong Kong, CY 2013
    • Market Highlights by Horizontal and Vertical
      • Table Unified Communications Market: Vertical Demand Analysis, Hong Kong, CY 2012 and CY 2013
      • Table Unified Communications Market: Horizontal Demand Analysis, Hong Kong, CY 2012 and CY 2013
    • Market Forecast by Technology Segment
      • Table Unified Communications Market: Forecast by Technology Segment, Hong Kong, 2011-2020
    • Market Forecast by Technology Segment Discussion
    • Vendor Market Share
      • Table Unified Communications Market: Vendor Performance, Hong Kong, CY 2013
    • Competitive Highlights
      • Table Unified Communications Market: Key Strategies and Tactics, Hong Kong, CY 2013
  • India Unified Communications Market CY 2013
    • Market Highlights
      • Table Unified Communications Market: Application Performance, India, CY 2013
    • Market Highlights by Horizontal and Vertical
      • Table Unified Communications Market: Vertical Demand Analysis, India, CY 2012 and CY 2013
      • Table Unified Communications Market: Horizontal Demand Analysis, India, CY 2012 and CY 2013
    • Market Forecast by Technology Segment
      • Table Unified Communications Market: Forecast by Technology Segment, India, 2011-2020
    • Market Forecast by Technology Segment Discussion
    • Vendor Market Share
      • Table Unified Communications Market: Vendor Performance, India, CY 2013
    • Competitive Highlights
      • Table Unified Communications Market: Key Strategies and Tactics, India, CY 2013
  • Indonesia Unified Communications Market CY 2013
    • Market Highlights
      • Table Unified Communications Market: Application Performance, Indonesia, CY 2013
    • Market Highlights by Horizontal and Vertical
      • Table Unified Communications Market: Vertical Demand Analysis, Indonesia, CY 2012 and CY 2013
      • Table Unified Communications Market: Horizontal Demand Analysis, Indonesia, CY 2012 and CY 2013
    • Market Forecast by Technology Segment
      • Table Unified Communications Market: Forecast by Technology Segment, Indonesia, 2011-2020
    • Market Forecast by Technology Segment Discussion
    • Vendor Market Share
      • Table Unified Communications Market: Vendor Performance, Indonesia, CY 2013
    • Competitive Highlights
      • Table Unified Communications Market: Key Strategies and Tactics, Indonesia, CY 2013
  • Japan Unified Communications Market CY 2013
    • Market Highlights
      • Table Unified Communications Market: Application Performance, Japan, CY 2013
    • Market Highlights by Horizontal and Vertical
      • Table Unified Communications Market: Vertical Demand Analysis, Japan, CY 2012 and CY 2013
      • Table Unified Communications Market: Horizontal Demand Analysis, Japan, CY 2012 and CY 2013
    • Market Forecast by Technology Segment
      • Table Unified Communications Market: Forecast by Technology Segment, Japan, 2011-2020
    • Market Forecast by Technology Segment Discussion
    • Vendor Market Share
      • Table Unified Communications Market: Vendor Performance, Japan, CY 2013
    • Competitive Highlights
      • Table Unified Communications Market: Key Strategies and Tactics, Japan, CY 2013
  • Malaysia Unified Communications Market CY 2013
    • Market Highlights
      • Table Unified Communications Market: Application Performance, Malaysia, CY 2013
    • Market Highlights by Horizontal and Vertical
      • Table Unified Communications Market: Vertical Demand Analysis, Malaysia, CY 2012 and CY 2013
      • Table Unified Communications Market: Horizontal Demand Analysis, Malaysia, CY 2012 and CY 2013
    • Market Forecast by Technology Segment
      • Table Unified Communications Market: Forecast by Technology Segment, Malaysia, 2011-2020
    • Market Forecast by Technology Segment Discussion
    • Vendor Market Share
      • Table Unified Communications Market: Vendor Performance, Malaysia, CY 2013
    • Competitive Highlights
      • Table Unified Communications Market: Key Strategies and Tactics, Malaysia, CY 2013
  • New Zealand Unified Communications Market CY 2013
    • Market Highlights
      • Table Unified Communications Market: Application Performance, New Zealand, CY 2013
    • Market Highlights by Horizontal and Vertical
      • Table Unified Communications Market: Vertical Demand Analysis, New Zealand, CY 2012 and CY 2013
      • Table Unified Communications Market: Horizontal Demand Analysis, New Zealand, CY 2012 and CY 2013
    • Market Forecast by Technology Segment
      • Table Unified Communications Market: Forecast by Technology Segment, New Zealand, 2011-2020
    • Market Forecast by Technology Segment Discussion
    • Vendor Market Share
      • Table Unified Communications Market: Vendor Performance, New Zealand, CY 2013
    • Competitive Highlights
      • Table Unified Communications Market: Key Strategies and Tactics, New Zealand, CY 2013
  • Philippines Unified Communications Market CY 2013
    • Market Highlights
      • Table Unified Communications Market: Application Performance, Philippines, CY 2013
    • Market Highlights by Horizontal and Vertical
      • Table Unified Communications Market: Vertical Demand Analysis, Philippines, CY 2012 and CY 2013
      • Table Unified Communications Market: Horizontal Demand Analysis, Philippines, CY 2012 and CY 2013
    • Market Forecast by Technology Segment
      • Table Unified Communications Market: Forecast by Technology Segment, Philippines, 2011-2020
    • Market Forecast by Technology Segment Discussion
    • Vendor Market Share
      • Table Unified Communications Market: Vendor Performance, Philippines, CY 2013
    • Competitive Highlights
      • Table Unified Communications Market: Key Strategies and Tactics, Philippines, CY 2013
  • Singapore Unified Communications Market CY 2013
    • Market Highlights
      • Table Unified Communications Market: Application Performance, Singapore, CY 2013
    • Market Highlights by Horizontal and Vertical
      • Table Unified Communications Market: Vertical Demand Analysis, Singapore, CY 2012 and CY 2013
      • Table Unified Communications Market: Horizontal Demand Analysis, Singapore, CY 2012 and CY 2013
    • Market Forecast by Technology Segment
      • Table Unified Communications Market: Forecast by Technology Segment, Singapore, 2011-2020
    • Market Forecast by Technology Segment Discussion
    • Vendor Market Share
      • Table Unified Communications Market: Vendor Performance, Singapore, CY 2013
    • Competitive Highlights
      • Table Unified Communications Market: Key Strategies and Tactics, Singapore, CY 2013
  • South Korea Unified Communications Market CY 2013
    • Market Highlights
      • Table Unified Communications Market: Application Performance, South Korea, CY 2013
    • Market Highlights by Horizontal and Vertical
      • Table Unified Communications Market: Vertical Demand Analysis, South Korea, CY 2012 and CY 2013
      • Table Unified Communications Market: Horizontal Demand Analysis, South Korea, CY 2012 and CY 2013
    • Market Forecast by Technology Segment
      • Table Unified Communications Market: Forecast by Technology Segment, South Korea, 2011-2020
    • Market Forecast by Technology Segment Discussion
    • Vendor Market Share
      • Table Unified Communications Market: Vendor Performance, South Korea, CY 2013
    • Competitive Highlights
      • Table Unified Communications Market: Key Strategies and Tactics, South Korea, CY 2013
  • Taiwan Unified Communications Market CY 2013
    • Market Highlights
      • Table Unified Communications Market: Application Performance, Taiwan, CY 2013
    • Market Highlights by Horizontal and Vertical
      • Table Unified Communications Market: Vertical Demand Analysis, Taiwan, CY 2012 and CY 2013
      • Table Unified Communications Market: Horizontal Demand Analysis, Taiwan, CY 2012 and CY 2013
    • Market Forecast by Technology Segment
      • Table Unified Communications Market: Forecast by Technology Segment, Taiwan, 2011-2020
    • Market Forecast by Technology Segment Discussion
    • Vendor Market Share
      • Table Unified Communications Market: Vendor Performance, Taiwan, CY 2013
    • Competitive Highlights
      • Table Unified Communications Market: Key Strategies and Tactics, Taiwan, CY 2013
  • Thailand Unified Communications Market CY 2013
    • Market Highlights
      • Table Unified Communications Market: Application Performance, Thailand, CY 2013
    • Market Highlights by Horizontal and Vertical
      • Table Unified Communications Market: Vertical Demand Analysis, Thailand, CY 2012 and CY 2013
      • Table Unified Communications Market: Horizontal Demand Analysis, Thailand, CY 2012 and CY 2013
    • Market Forecast by Technology Segment
      • Table Unified Communications Market: Forecast by Technology Segment, Thailand, 2011-2020
    • Market Forecast by Technology Segment Discussion
    • Vendor Market Share
      • Table Unified Communications Market: Vendor Performance, Thailand, CY 2013
    • Competitive Highlights
      • Table Unified Communications Market: Key Strategies and Tactics, Thailand, CY 2013
  • Vietnam Unified Communications Market CY 2013
    • Market Highlights
      • Table Unified Communications Market: Application Performance, Vietnam, CY 2013
    • Market Highlights by Horizontal and Vertical
      • Table Unified Communications Market: Vertical Demand Analysis, Vietnam, CY 2012 and CY 2013
      • Table Unified Communications Market: Horizontal Demand Analysis, Vietnam, CY 2012 and CY 2013
    • Market Forecast by Technology Segment
      • Table Unified Communications Market: Forecast by Technology Segment, Vietnam, 2011-2020
    • Market Forecast by Technology Segment Discussion
    • Vendor Market Share
      • Table Unified Communications Market: Vendor Performance, Vietnam, CY 2013
    • Competitive Highlights
      • Table Unified Communications Market: Key Strategies and Tactics, Vietnam, CY 2013
  • Appendix
    • List of Abbreviations and Acronyms

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