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Asia-Pacific Software-Defined Networking Market 2013

Asia-Pacific Software-Defined Networking Market 2013

The Asia-Pacific software-defined networking (SDN) market recorded a revenue of $􂀀 million in 2013. The existence of legacy markets of hardware vendors such as Cisco, Huawei, and Alcatel-Lucent has resulted in a strong infrastructure base for SDN providers, serving as the first step for achieving sales in large-scale data centers. This has bolstered the revenue generation from SDN products; however, the technology will take a few years to mature and eventually gain traction.

Fast adoption of SDN products by service providers in Asia-Pacific has spurred market revenue in the region. The initial strategy employed to drive product adoption was creating hype; however, it failed to convince buyers who adopted a cautious approach. Subsequent endorsement by large service providers such as NTT Communications and KDDI (Japan), China Mobile and China Unicom (China), and Telstra (Australia) amongst other tier 1 carriers created awareness and trust among slower adopters. This has changed the perception of SDN from a conceptual to an implementation ready technology.

Solution consolidation and standardized pricing models will be key to driving growth. Enterprises and telecommunication service providers, both of which are leading adopters, are expecting SDN vendors to provide solutions that have clear pricing models, utility-based licensing, and can be integrated with existing Operations Support System (OSS)/Business Support System (BSS) (for telecommunications service providers) and to provide an ecosystem that is both vendor and hardware agnostic.

About this report

The Asia-Pacific software defined networking (SDN) market generated a revenue of $2,651.1 million in 2013. Hardware vendors such as Cisco, Huawei, and Alcatel-Lucent have a strong legacy of market penetration ensuring a strong infrastructure base for SDN providers that served as the first step for achieving sales in large-scale data centers. This has bolstered revenue generation from SDN products; however, the technology will take a few years to mature and eventually gain traction. The fast adoption of SDN by service providers has been an important driver in the Asia-Pacific market. The initial strategy employed to drive product adoption was creating hype; however, it failed to convince buyers who adopted a cautious approach. Subsequent endorsement by large service providers such as NTT Communications and KDDI (Japan), China Mobile and China Unicom (China), and Telstra (Australia) among other tier 1 carriers created awareness and trust among slower adopters. This has changed the perception of SDN from a conceptual to an implementation ready technology.


  • Executive Summary
    • Executive Summary-Market Engineering Measurements
    • Executive Summary-CEO's Perspective
  • Market Overview
    • Market Overview-Definitions
    • Market Overview-Research Methodology
    • Market Overview-Customer Segmentation
    • Market Overview-Geographical Coverage
    • Market Overview-Key Questions This Study Will Answer
  • External Challenges: Drivers and Restraints-Total Software-Defined Networking Market
    • Market Drivers
    • Drivers Explained
    • Market Restraints
    • Restraints Explained
  • Forecast and Trends-Total Software-Defined Networking Market
    • Forecast Assumptions
    • Total Software-Defined Networking Market-Revenue Forecast
      • Table Total Software-Defined Networking Market: Revenue Forecast, Asia-Pacific, 2013-2018
    • Total Software-Defined Networking Market-Revenue Forecast by Segment
      • Table Total Software-Defined Networking Market: Revenue Forecast by Segment, Asia-Pacific, 2013-2018
    • Revenue Forecast Discussion
  • Demand Analysis-Total Software-Defined Networking Market
    • Demand Analysis-Percent Revenue Breakdown by Vertical
    • Percent Revenue Breakdown by Vertical-Discussion
  • Market Share and Competitive Analysis-Total Software-Defined Networking Market
    • Competitive Analysis-Market Share
    • Competitive Market Share Analysis
    • Competitive Landscape Analysis
  • Regional Breakdown
    • Percent Revenue Breakdown by Region
  • ANZ Breakdown
    • Revenue Forecast
      • Table Software-Defined Networking Market: Revenue Forecast, ANZ, 2013-2018
    • Revenue Forecast by Segment
      • Table Software-Defined Networking Market: Revenue Forecast by Segment, ANZ, 2013-2018
    • Revenue Forecast Discussion
  • ASEAN Breakdown
    • Revenue Forecast
      • Table Software-Defined Networking Market: Revenue Forecast, ASEAN, 2013-2018
    • Revenue Forecast by Segment
      • Table Software-Defined Networking Market: Revenue Forecast by Segment, ASEAN, 2013-2018
    • Revenue Forecast Discussion
  • Greater China Breakdown
    • Revenue Forecast
      • Table Software-Defined Networking Market: Revenue Forecast, Greater China, 2013-2018
    • Revenue Forecast by Segment
      • Table Software-Defined Networking Market: Revenue Forecast by Segment, Greater China, 2013-2018
    • Revenue Forecast Discussion
  • India Breakdown
    • Revenue Forecast
      • Table Software-Defined Networking Market: Revenue Forecast, India, 2013-2018
    • Revenue Forecast by Region
      • Table Software-Defined Networking Market: Revenue Forecast by Segment, India, 2013-2018
    • Revenue Forecast Discussion
  • Japan Breakdown
    • Revenue Forecast
      • Table Software-Defined Networking Market: Revenue Forecast, Japan, 2013-2018
    • Revenue Forecast by Segment
      • Table Software-Defined Networking Market: Revenue Forecast by Segment, Japan, 2013-2018
    • Revenue Forecast Discussion
  • South Korea Breakdown
    • Revenue Forecast
      • Table Software-Defined Networking Market: Revenue Forecast, South Korea, 2013-2018
    • Revenue Forecast by Segment
      • Table Software-Defined Networking Market: Revenue Forecast by Segment, South Korea, 2013-2018
    • Revenue Forecast Discussion
  • The Last Word
    • The Last Word-Three Big Predictions
  • Appendix
    • Market Engineering Measurements
      • Table Total Software-Defined Networking Market: Market Engineering Measurements, Asia-Pacific, 2013
    • Market Engineering Methodology

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